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Modeling and testing structure...
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Kannan, P. K.
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ECONIS (ZBW)
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RePEc
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BASE
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USB Cologne (EcoSocSci)
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1
Modeling and testing structured markets : a nested logit approach
Kannan, P. K.
;
Wright, Gordon P.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000797510
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2
Testing for competitive submarkets
Kannan, P. K.
;
Wright, Gordon P.
;
Worobetz, N. D.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000797511
Saved in:
3
Effectiveness of marketing promotions : an analysis using a nested logit model
Kannan, P. K.
;
Wright, Gordon P.
-
1990
Persistent link: https://www.econbiz.de/10000797512
Saved in:
4
On "Testing competitive market structures"
Kannan, P. K.
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
4
,
pp. 338-347
Persistent link: https://www.econbiz.de/10001117720
Saved in:
5
Special section: 2013 - 2014 Gary L. Lilien ISMS-MSI Practice Prize Competition
Kannan, P. K.
(
contributor
)
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 787-824
Persistent link: https://www.econbiz.de/10011409978
Saved in:
6
Designing and pricing digital content products and services : a research review
Kannan, P. K.
-
2013
Persistent link: https://www.econbiz.de/10009781362
Saved in:
7
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
8
Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
Saved in:
9
Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram
;
Balachander, S.
;
Kannan, P. K.
;
Shankar, …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
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10
Pricing digital content product lines : a model and application for the National Academies Press
Kannan, P. K.
;
Pope, Barbara Kline
;
Jain, Sanjay
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 620-636
Persistent link: https://www.econbiz.de/10003884910
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