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How to promote quality perception in wine markets : brand advertising or geographical indication?
Yue, Chengyan (contributor); Marette, Stéphan (contributor) - 2006
Persistent link: https://www.econbiz.de/10003375426
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Retailing strategies for generic brand grocery products
Hawes, Jon M. - 1982
Persistent link: https://www.econbiz.de/10003475779
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The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.; Kim, Hye-shin - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
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Testing key hypotheses about US Hispanic consumer behavior : marketing assumptions or reality?
Korzenny, Felipe; Valdez, Carlos; McGavock, Holly - In: The interface of business and culture, (pp. 321-339). 2010
Persistent link: https://www.econbiz.de/10003969689
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Social identity salience : effects on identity-based brand choices of Hispanic consumers
Chattaraman, Veena; Lennon, Sharron J.; Rudd, Nancy A. - In: Psychology & marketing 27 (2010) 3, pp. 263-284
Persistent link: https://www.econbiz.de/10003956559
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Consumer-based brand equity : comparisons among Americans and South Koreans in the USA and South Koreans in Korea
Jung, Jaehee; Sung, Eun-Young - In: Journal of fashion marketing and management 12 (2008) 1, pp. 24-35
Persistent link: https://www.econbiz.de/10003696348
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Measuring customer attitudes toward single vs. hybrid retail formats : impact of gender and brand name familiarity
Cho, Yoon C. - In: The journal of applied business research 23 (2007) 4, pp. 79-92
Persistent link: https://www.econbiz.de/10003631937
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Semiparametric multinomial logit models for analysing consumer choice behaviour
Kneib, Thomas; Baumgartner, Bernhard; Steiner, Winfried J. - In: Advances in statistical analysis : AStA ; a journal of … 91 (2007) 3, pp. 225-244
Persistent link: https://www.econbiz.de/10003558110
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If they could see me now: immigrants' use of prestige brands to convey status
Kwak, Lynn; Sojka, Jane Z. - In: The journal of consumer marketing 27 (2010) 4, pp. 371-380
Persistent link: https://www.econbiz.de/10008651283
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An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei; Narasimhan, Om; John, George; Dhar, … - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 738-755
Persistent link: https://www.econbiz.de/10008652588