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Aufbau von Retail Brands in jungen Auslandsmärkten : Bewertung westlicher Unternehmen des Lebensmittelhandels in Rumänien
Swoboda, Bernhard; Berg, Bettina; Pop, Nicolae Al.; … - In: Distribution und Handel in Theorie und Praxis : …, (pp. 469-495). 2009
Persistent link: https://www.econbiz.de/10003839562
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Kooperationen zwischen Markenartikelindustrie und Lebensmitteleinzelhandel zur Optimierung der Wertschöpfungskette : Konzepte, Status-quo und Perspektiven
Grünblatt, Martin - In: Professionelles Sales & Service Management : Vorsprung …, (pp. 363-404). 2010
Persistent link: https://www.econbiz.de/10003973428
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The use of loyalty-cards databases : differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
Cartiñas, Mónica; Elorz, Margarita; Múgica, José Miguel - In: Journal of retailing and consumer services 15 (2008) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10003597048
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Incumbent's price response to new entry : the case of Japanese supermarkets
Abe, Naohito; Kawaguchi, Daiji - In: Journal of the Japanese and international economies : … 24 (2010) 2, pp. 196-212
Persistent link: https://www.econbiz.de/10009247682
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Effects of intra-brand competition between private labels and manufacturer brands : empirical results from the Italian market
Fornari, Edoardo; Grandi, Sebastiano; Fornari, Daniele - In: The international review of retail, distribution and … 21 (2011) 5, pp. 541-554
Persistent link: https://www.econbiz.de/10009492158
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Cross-category effects and private labels
Richards, Timothy J.; Yonezawa, Koichi; Winter, Sophie - In: European review of agricultural economics : ERAE 42 (2015) 2, pp. 187-216
Persistent link: https://www.econbiz.de/10011279783
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The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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The hidden agenda : emotions in grocery shopping
Spanjaard, Daniela; Freeman, Lynne - In: The international review of retail, distribution and … 22 (2012) 5, pp. 439-457
Persistent link: https://www.econbiz.de/10009690957
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Does consumers' personal involvement have an influence on store brand buying proneness?
Gendel-Guterman, Hanna; Levy, Shalom - In: The journal of consumer marketing 30 (2013) 7, pp. 553-562
Persistent link: https://www.econbiz.de/10010232016