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Resource-advantage theory : an...
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Marketingtheorie
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resource-advantage theory
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English
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Hunt, Shelby D.
205
Madhavaram, Sreedhar
18
Arnett, Dennis B.
13
Sheth, Jagdish N.
11
Chonko, Lawrence B.
8
Nevin, John R.
7
Hatfield, Hunter N.
6
Morgan, Robert M.
6
Davis, Donna F.
5
Bicen, Pelin
4
Brasel, S. Adam
4
Campbell, Colin
4
Schlegelmilch, Bodo B.
4
Varadarajan, Rajan
4
Vitell, Scott J.
4
Hansen, Jared M.
3
Wilcox, James B.
3
Barney, Jay B.
2
Blois, Keith J.
2
Duhan, Dale F.
2
Hopkinson, Gilian C.
2
Jaworski, Bernard J.
2
Jones, D. G. Brian
2
Muncy, James A.
2
Priem, Richard L.
2
Ray, Nina M.
2
Rinaldo, Shannon B.
2
Shaw, Eric H.
2
Sparks, John R.
2
Spekman, Robert E.
2
Spralls, Samuel A.
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2
Wood, Van R.
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1
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1
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AMS review : official publication of the Academy of Marketing Science
25
Journal of marketing
15
Journal of marketing management : MM
11
Legends in marketing
11
Journal of macromarketing : examining the interactions among markets, marketing, and society
10
Journal of business research : JBR
9
Journal of the Academy of Marketing Science
8
Journal of Business Research
7
The journal of business & industrial marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of historical research in marketing
5
The journal of supply chain management : a global review of purchasing and supply
5
Contemporary Economics
4
European journal of marketing : EJM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of retailing
4
A twenty-first century guide to Aldersonian marketing thought
2
Contemporary economics
2
Franchising : an international perspective
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2
Marketing for a new century
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Marketing theory
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Organizational dynamics : a quarterly review of organizational behavior for professional managers
2
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2
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1
Business & the contemporary world
1
Business Horizons
1
Business ethics quarterly : the journal of the Society for Business Ethics
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Changing the course of marketing : alternative paradigms for widening marketing theory
1
Developmental challenges in marketing research
1
Does marketing need reform? : fresh perspectives on the future
1
Eastern Economic Journal
1
Eastern economic journal
1
Grid series in marketing
1
Handbook on ethics and marketing
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History of marketing thought ; Volume 3
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ECONIS (ZBW)
122
OLC EcoSci
63
RePEc
12
USB Cologne (EcoSocSci)
5
EconStor
2
Other ZBW resources
1
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31
Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
Saved in:
32
On the founding of the Journal of Macromarketing
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009154822
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33
Foundations of marketing theory : toward a general theory of marketing
Hunt, Shelby D.
-
2002
Persistent link: https://www.econbiz.de/10001663387
Saved in:
34
Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009678944
Saved in:
35
Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 95-98
Persistent link: https://www.econbiz.de/10009679346
Saved in:
36
Developing successful theories in marketing : insights from resource-advantage theory
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 72-84
Persistent link: https://www.econbiz.de/10009679350
Saved in:
37
A responsibilities framework for marketing as a professional discipline
Hunt, Shelby D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 277-283
Persistent link: https://www.econbiz.de/10003672159
Saved in:
38
On reforming marketing : for marketing systems and brand equity strategy
Hunt, Shelby D.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 69-77)
.
2006
Persistent link: https://www.econbiz.de/10003430097
Saved in:
39
Experimental determinants of franchise success
Hunt, Shelby D.
- In:
Journal of economics & business
26
(
1973
)
1
,
pp. 81-83
Persistent link: https://www.econbiz.de/10003050061
Saved in:
40
Franchising : promises, problems, prospects
Hunt, Shelby D.
- In:
Journal of retailing
53
(
1977
)
3
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003050063
Saved in:
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