//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
L' impact de la publicité sur...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Frankreich
80,056
France
44,171
Werbung
13,886
Deutschland
11,854
Advertising
11,359
Germany
8,856
Großbritannien
8,712
United Kingdom
6,898
USA
5,589
United States
4,934
Theorie
4,446
Italien
4,429
Consumer behaviour
4,342
Theory
4,340
Konsumentenverhalten
4,234
Werbewirkung
4,193
Advertising effects
4,120
Italy
3,539
Smoking
3,225
Rauchen
3,158
Schätzung
2,632
EU-Staaten
2,545
EU countries
2,512
Estimation
2,471
Niederlande
2,374
Vergleich
2,262
Japan
2,170
Comparison
2,150
Spanien
2,118
Wirtschaftspsychologie
1,926
Internet marketing
1,919
Online-Marketing
1,919
Spain
1,893
Netherlands
1,842
Geschichte
1,709
Economic psychology
1,674
Belgien
1,535
Welt
1,447
Schweden
1,430
World
1,424
more ...
less ...
Online availability
All
Free
13,474
Undetermined
9,746
Type of publication
All
Article
52,385
Book / Working Paper
50,987
Journal
1,809
Other
29
Database
5
Type of publication (narrower categories)
All
Article in journal
23,539
Aufsatz in Zeitschrift
23,539
Graue Literatur
10,800
Non-commercial literature
10,800
Working Paper
7,405
Arbeitspapier
6,576
Aufsatz im Buch
5,125
Book section
5,125
Collection of articles of several authors
2,670
Sammelwerk
2,670
Amtsdruckschrift
2,577
Government document
2,577
Hochschulschrift
2,417
Konferenzschrift
1,366
Thesis
1,192
Aufsatzsammlung
983
Statistik
888
research-article
867
Conference proceedings
766
No longer published / No longer aquired
647
Statistics
636
Bibliografie enthalten
606
Bibliography included
606
Dissertation u.a. Prüfungsschriften
391
Case study
380
Fallstudie
380
Lehrbuch
272
Business report
258
Geschäftsbericht
258
Textbook
233
Bibliografie
222
Biografie
193
Article
184
Conference paper
183
Konferenzbeitrag
183
Mehrbändiges Werk
182
Multi-volume publication
182
Advisory report
157
Gutachten
157
Collection of articles written by one author
145
more ...
less ...
Language
All
English
40,616
Undetermined
30,599
French
24,933
German
8,527
Italian
361
Spanish
188
Russian
166
Polish
107
Dutch
80
Hungarian
60
Portuguese
47
Swedish
33
Danish
22
Czech
16
Croatian
14
Bulgarian
10
Norwegian
10
Romanian
10
Finnish
9
Serbian
9
Slovenian
8
Turkish
6
Latin
5
Lithuanian
5
Arabic
4
Multiple languages
4
Slovak
4
Ukrainian
3
Chinese
3
Valencian
2
Thai
2
Afrikaans
1
Modern Greek (1453-)
1
Old French (842-ca. 1400)
1
Hebrew
1
Indonesian
1
Malay (macrolanguage)
1
Albanian
1
Vietnamese
1
more ...
less ...
Author
All
Mairesse, Jacques
236
Kramarz, Francis
200
Fougère, Denis
156
Artus, Patrick
141
Cette, Gilbert
128
Gobillon, Laurent
109
Cahuc, Pierre
100
Frisch, Alfred
95
Maurin, Eric
88
Chaloupka, Frank J.
87
Gautier, Erwan
87
Crépon, Bruno
86
Sauvy, Alfred
86
Wolff, François-Charles
79
Combes, Pierre-Philippe
77
L'Horty, Yannick
75
Mayer, Thierry
75
Askenazy, Philippe
74
Sterdyniak, Henri
70
Arrondel, Luc
68
Kaiser, Harry M.
67
Blanchet, Didier
64
Duguet, Emmanuel
64
Margolis, David N.
59
Piketty, Thomas
59
Thesmar, David
58
Avouyi-Dovi, Sanvi
57
Magnac, Thierry
57
Malinvaud, Edmond
57
Sevestre, Patrick
57
White, Eugene N.
57
Rathelot, Roland
56
Roux, Sébastien
56
Dormont, Brigitte
55
Dubois, Pierre
55
Grossman, Michael
55
Fontagné, Lionel
54
Gaulle, Charles de
54
Ivaldi, Marc
54
Frey, Bruno S.
53
more ...
less ...
Institution
All
National Bureau of Economic Research
462
HAL
344
Institut national de la statistique et des études économiques <Frankreich>
308
Université Paris-Dauphine (Paris IX)
260
OECD
207
Frankreich / Commissariat Général du Plan
203
European Conference of Ministers of Transport
120
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
117
Frankreich / Conseil Économique et Social
112
Frankreich
102
Institut national de la statistique et des études économiques <Frankreich> / Direction des études et synthèses économiques
85
Europäische Kommission
83
Frankreich / Cour des comptes
77
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
72
Banque de France
71
Frankreich / Service central des enquêtes et études statistiques
71
Institut National de la Statistique et des Etudes Economiques
69
Springer Fachmedien Wiesbaden
69
International Labour Organization (ILO), United Nations
60
International Monetary Fund
60
European Centre for the Development of Vocational Training
58
Frankreich / Commissariat Général du Plan d'Equipement et de la Productivité
55
Frankreich / Comité pour l'Histoire Économique et Financière de la France
52
Frankreich / Conseil économique, social et environnemental
51
Université Paris-Dauphine
51
Institute for the Study of Labor (IZA)
47
Organisation for Economic Co-operation and Development
46
Commissariat Général du Plan
45
Frankreich / Conseil d'Analyse Economique
45
Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale
45
Economic Research Centre
43
Centre national de la recherche scientifique
41
Frankreich / Ministère de l'économie, des finances et de l'industrie
41
Frankreich / Service des Etudes et des Statistiques Industrielles
41
Internationaler Währungsfonds
40
Frankreich / Premier ministre
39
C.E.P.R. Discussion Papers
38
Chambre de commerce et d'industrie de Paris
34
World Bank Group
33
France
31
more ...
less ...
Published in...
All
Economie et statistique
1,920
Avis et rapports du Conseil Économique et Social
892
Revue économique : revue bimestrielle
795
Revue d'économie politique
574
Les éditions des journaux officiels
519
NBER working paper series
454
Economie & prévision : EP
448
Droit social : revue mensuelle
423
Working paper / National Bureau of Economic Research, Inc.
408
NBER Working Paper
379
Revue d'économie régionale & urbaine : RERU
375
Discussion paper series / IZA
354
Revue d'économie financière : revue trimestrielle de l'Association Europe finances régulations
342
Discussion paper / Centre for Economic Policy Research
339
Population : édition française : revue publiée par l'Institut national d'études démographiques
309
Revue d'économie industrielle
309
La revue de l'IRES
280
Economies et sociétés : cahiers de l'ISMEA
276
Revue française d'économie : RFE
276
IZA Discussion Papers
270
Journal of advertising research
264
Working paper
263
Notes et études documentaires
261
Post-Print / HAL
261
Economics Papers from University Paris Dauphine
259
Journal officiel de la République Française
259
Les avis du Conseil Économique, Social et Environnemental
257
Banque : revue mensuelle du banquier, de son personnel et de sa clientèle
252
Documents de travail
246
Journal of business research : JBR
243
Série des documents de travail / Centre de Recherche en Économie et Statistique
239
Regards sur l'actualité
229
Etudes et conjoncture
228
Economie et politique : EP ; revue marxiste d'économie
222
International journal of advertising : the review of marketing communications
221
Applied economics
217
IZA Discussion Paper
216
Journal of advertising : official publication of the American Academy of Advertising
208
Revue de science financière
206
International journal of advertising : the quarterly review of marketing communications
201
more ...
less ...
Source
All
ECONIS (ZBW)
95,111
USB Cologne (EcoSocSci)
4,235
RePEc
3,157
Other ZBW resources
1,307
EconStor
1,142
BASE
127
ArchiDok
56
OLC EcoSci
46
USB Cologne (business full texts)
34
more ...
less ...
Showing
51
-
60
of
105,215
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Commercials as context for other commercials : threat or opportunity?
Poncin, Ingrid
;
Derbaix, Christian
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 33-49
Persistent link: https://www.econbiz.de/10003892005
Saved in:
52
Beyond attention effects : modeling the persuasive and emotional effects of
advertising
creativity
Yang, Xiaojing
;
Smith, Robert E.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 935-949
Persistent link: https://www.econbiz.de/10003900014
Saved in:
53
Handbook of consumer psychology
Haugtvedt, Curtis P.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2008
review of theory and research studies in consumer psychology and marketing,
advertising
and consumer behaviour …
Persistent link: https://www.econbiz.de/10003457714
Saved in:
54
Selling modernity :
advertising
in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
55
Zur Wirkung unterschiedlicher Produktabbildungen in der Handelswerbung
Allexi, Katia
;
Franz, Robert
;
Helnerus, Klaus
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 345-370)
.
2007
Persistent link: https://www.econbiz.de/10003468234
Saved in:
56
Is persuasive
advertising
always combative in a distribution channel?
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Wang, Chih-jen
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1157-1163
Persistent link: https://www.econbiz.de/10003909240
Saved in:
57
Reklamnye kommunikacii i upravlenie ėkonomičeskim povedeniem rossijskich potrebitelej
Seleznev, Vladimir Nikolaevič
-
2009
Persistent link: https://www.econbiz.de/10008667804
Saved in:
58
Advertising
and consumption
Hogg, Margaret K.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10008669072
Saved in:
59
Advertising
in the Rainbow Nation
Siera, Gaby
- In:
Cross-cultural window on consumer behavior
,
(pp. 29-40)
.
2000
Persistent link: https://www.econbiz.de/10003933938
Saved in:
60
Advertising
culture
Hackley, Christopher E.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003938593
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->