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The role of mindfulness in responseto product cues and marketing communication

Bayraktar, Ahmet; Uslay, Can; Ndubisi, Nelson Oly - In: International journal of business environment : IJBE 7 (2015) 4, pp. 347-372

Persistent link: https://www.econbiz.de/10011541341

Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions

Yang, Man - In: International journal of export marketing 2 (2018) 3, pp. 231-248

Persistent link: https://www.econbiz.de/10012041631

Branding dilemma and global expansion : the case of Caliber Technologies

Gumparthi, Vivek Pani; Deb, Madhurima - In: South Asian journal of management : SAJM 26 (2019) 3, pp. 162-183

Persistent link: https://www.econbiz.de/10012131734

New marketing concepts in marketing strategies on international markets

Grzegorczyk, Wojciech - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 97-104

Persistent link: https://www.econbiz.de/10011983746

In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities

Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670

Persistent link: https://www.econbiz.de/10012120935

Culture-laden imports : international market entry and cultural taboos

Brice, William David; Chu, Edward; Jones, Wayne - In: International journal of management and economics 50 (2016) 1, pp. 49-62

This empirical study investigates American market responses to a Spanish product that is strongly culture-laden and may violate cultural taboos. Surveys were conducted in two contrasting US universities in Arkansas and California. Contrasting student majors were also chosen: Art and Business....

Persistent link: https://www.econbiz.de/10012026142

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10012026691

International standardization and adaption of products : combining the fit approach and the profit logic

Kotulla, Thomas; Schmid, Stefan - In: Marketing : ZFP ; journal of research and management 38 (2016) 4, pp. 180-198

Persistent link: https://www.econbiz.de/10011602898

Impact evaluation of national export promotion programs on export firms using contract groups

Geldres-Weiss, Valeska V.; Carrasco-Roa, Javier A. - In: International journal of export marketing 1 (2016) 1, pp. 77-95

Persistent link: https://www.econbiz.de/10011562379

A review on the state of methodological trends in international marketing literature

Rana, Sudhir; Sharma, Somesh Kumar - In: Journal for global business advancement : JGBA 9 (2016) 1, pp. 90-107

Persistent link: https://www.econbiz.de/10011589752

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