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The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10003945276
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The application of memory-work in consumer research
Thomsen, Thyra Uth; Hansen, Torben - In: Journal of consumer behaviour : an international … 8 (2009) 1, pp. 26-39
Persistent link: https://www.econbiz.de/10003812879
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The influence of organizational communication openness on the post-adoption of computers : an empirical study in Saudi Arabia
Al-Gahtani, Said S.; Shih, Hung-pin - In: International enterprises and global information …, (pp. 179-202). 2011
Persistent link: https://www.econbiz.de/10009374473
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Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah; Ho, Benjamin; Joshi, Yogesh V. - 2011
Persistent link: https://www.econbiz.de/10009376785
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Getting that certain feeling : the role of emotions in the meaning, construction and enactment of doctor managers' identities
Cascón-Pereira, Rosalía; Hallier, Jerry - In: British journal of management : BJM 23 (2012) 1, pp. 130-144
Persistent link: https://www.econbiz.de/10009511293
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Special issue : Changing identity and the identity of change
In: Journal of change management : an international journal 12 (2012) 1, pp. 7-115
Persistent link: https://www.econbiz.de/10009529288
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Going green for self or for others? : gender and identity salience effects on sustainable consumption
Pinto, Diego Costa; Herter, Márcia Maurer; Rossi, Patricia - In: International journal of consumer studies 38 (2014) 5, pp. 540-549
Persistent link: https://www.econbiz.de/10010518080
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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Antecedents and effects of host country nationals negative stereotyping of corporate expatriates : a social identity analysis
Bonache, Jaime; Langinier, Hélène; Zárraga-Oberty, Celia - In: Human resource management review 26 (2016) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10011429347
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The exclusiveness of group identity in celebrations of team success
Delia, Elizabeth B. - In: Sport management review 18 (2015) 3, pp. 396-406
Persistent link: https://www.econbiz.de/10011381875