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Arbeitshandbuch 'Werbung'
Wilkes, Malte W.; Richter, Helma - 1982
Persistent link: https://www.econbiz.de/10000559538
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Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group; anfangs: … - 14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
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Successful direct mail advertising and selling
Stone, Robert - 1955
Persistent link: https://www.econbiz.de/10000328721
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Psychological processes and advertising effects : theory, research, and applications
Alwitt, Linda F. (ed.); Mitchell, Andrew A. (ed.) - 1985
Persistent link: https://www.econbiz.de/10000687884
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Kauf mich! : visuelle Rhetorik in der Werbung
Urban, Dieter; Urban, Dieter M. - 1995
Persistent link: https://www.econbiz.de/10000532738
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Advertising and its mental laws
Adams, Henry F. - 1985 - Reprint, orig. publ. New York 1916
Persistent link: https://www.econbiz.de/10000694423
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Advertising and selling
Hollingworth, Harry L. - 1985 - Reprint, orig. publ. New York 1913
Persistent link: https://www.econbiz.de/10000697050
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The theory of advertising
Scott, Walter Dill - 1985 - Reprint, orig. publ. Boston 1903
Persistent link: https://www.econbiz.de/10000702284
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The codes of advertising : fetishism and the political economy of meaning in the consumer society
Jhally, Sut - 1987
Persistent link: https://www.econbiz.de/10000702319
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Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik - 1998
Persistent link: https://www.econbiz.de/10000672606