//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing strategy and managem...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
USA
330,242
United States
291,669
Theorie
45,633
Theory
45,057
Marketing
31,412
Deutschland
18,368
Schätzung
17,210
Marketingmanagement
17,084
Marketing management
16,495
Estimation
16,390
Germany
15,225
Großbritannien
11,597
Japan
10,079
EU-Staaten
10,062
United Kingdom
10,036
EU countries
9,644
Consumer behaviour
9,557
Konsumentenverhalten
9,456
Vereinigte Staaten
8,687
Welt
8,477
Geldpolitik
8,384
World
8,253
Monetary policy
7,992
Vergleich
7,519
Börsenkurs
7,302
Kanada
7,207
Share price
7,169
Comparison
7,143
Wirkungsanalyse
6,767
Canada
6,712
Impact assessment
6,545
Innovation
6,050
Konjunktur
6,038
Business cycle
5,727
Wirtschaftswachstum
5,461
China
5,398
Finanzkrise
5,288
Produktivität
5,269
Bank
5,260
Economic growth
5,197
more ...
less ...
Online availability
All
Free
65,707
Undetermined
44,257
Type of publication
All
Book / Working Paper
205,036
Article
187,784
Journal
4,578
Other
684
Database
7
Type of publication (narrower categories)
All
Article in journal
144,505
Aufsatz in Zeitschrift
144,505
Graue Literatur
64,678
Non-commercial literature
64,678
Working Paper
51,604
Arbeitspapier
47,426
Aufsatz im Buch
25,786
Book section
25,786
Hochschulschrift
13,421
Collection of articles of several authors
11,232
Sammelwerk
11,232
Thesis
10,337
Amtsdruckschrift
8,984
Government document
8,984
Lehrbuch
5,352
Aufsatzsammlung
5,086
Textbook
4,851
Konferenzschrift
4,595
Bibliografie enthalten
3,452
Bibliography included
3,452
Dissertation u.a. Prüfungsschriften
3,067
Case study
2,893
Fallstudie
2,893
Conference proceedings
2,614
Statistik
2,198
research-article
2,132
Bibliographie
1,938
Statistics
1,894
Glossar enthalten
1,769
Glossary included
1,769
Collection of articles written by one author
1,688
Sammlung
1,688
No longer published / No longer aquired
1,513
Ratgeber
1,052
Reprint
1,006
Bibliografie
994
Guidebook
929
Conference paper
910
Konferenzbeitrag
910
Handbook
835
more ...
less ...
Language
All
English
330,563
German
36,847
Undetermined
25,608
French
2,399
Spanish
1,199
Hungarian
666
Russian
508
Italian
480
Polish
252
Portuguese
161
Dutch
151
Swedish
86
Romanian
55
Ukrainian
42
Danish
34
Czech
27
Finnish
23
Lithuanian
21
Bulgarian
18
Slovak
18
Croatian
17
Norwegian
13
Serbian
11
Turkish
11
Japanese
8
Chinese
6
Multiple languages
5
Slovenian
5
Valencian
4
Arabic
3
Korean
3
Kazakh
2
Macedonian
2
Old English (ca. 450-1100)
1
Azerbaijani
1
Estonian
1
Indonesian
1
Latvian
1
Mongolian
1
Nepali
1
more ...
less ...
Author
All
Bruhn, Manfred
357
Meffert, Heribert
317
Neumark, David
308
Glaeser, Edward L.
291
Kotler, Philip
289
Poterba, James M.
252
Heckman, James J.
245
Pepels, Werner
239
Freeman, Richard B.
234
Auerbach, Alan J.
227
Cutler, David M.
225
Gupta, Rangan
225
Autor, David H.
213
Wolff, Edward N.
213
Homburg, Christian
212
Gruber, Jonathan
207
Krueger, Alan B.
207
Bordo, Michael D.
205
Mitchell, Olivia S.
202
Caporale, Guglielmo Maria
201
Burkhauser, Richard V.
195
Goldin, Claudia
195
Katz, Lawrence F.
195
Cebula, Richard J.
194
Stulz, René M.
193
Kotlikoff, Laurence J.
192
Feldstein, Martin S.
191
Haltiwanger, John C.
189
Hanson, Gordon H.
189
Fairlie, Robert W.
183
Wiedmann, Klaus-Peter
179
Audretsch, David B.
176
Hamermesh, Daniel S.
176
Viscusi, W. Kip
172
Wise, David A.
172
Currie, Janet M.
167
Card, David E.
164
Slemrod, Joel
164
Gil-Alaña, Luis A.
162
Borjas, George J.
160
more ...
less ...
Institution
All
National Bureau of Economic Research
3,799
USA / General Accounting Office
717
Springer Fachmedien Wiesbaden
574
Agricultural and Applied Economics Association - AAEA
551
USA / Bureau of the Census
506
IGI Global
374
OECD
288
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Brookings Institution
203
USA / Economic Research Service
192
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
USA / Congress / Joint Economic Committee
176
American Enterprise Institute for Public Policy Research
170
USA / Congress / Senate / Committee on Finance
170
Edward Elgar Publishing
168
Federal Reserve Bank of St. Louis
167
World Trade Organization
161
Department of Agribusiness and Applied Economics, North Dakota State University
153
USA / Government Accountability Office
150
International Association of Agricultural Economists - IAAE
145
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
145
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
138
American Marketing Association
134
American Council of Voluntary Agencies for Foreign Service
123
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
USA / Bureau of Labor Statistics
122
Economic Research Service, Department of Agriculture
117
USA / Congress / Budget Office
115
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
115
USA / Congress / House of Representatives / Committee on Ways and Means
113
International Labour Organization (ILO), United Nations
109
Russell Sage Foundation
105
USA / Congress / Senate / Committee on Banking, Housing and Urban Affairs
105
Verlag Dr. Kovač
105
USA
99
African Association of Agricultural Economists - AAAE
98
Federal Reserve Bank of San Francisco
98
Forschungsinstitut zur Zukunft der Arbeit
97
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
11,402
NBER working paper series
3,608
The American economic review
2,384
SpringerLink / Bücher
1,977
Discussion paper / Centre for Economic Policy Research
1,872
Discussion paper series / IZA
1,820
American journal of agricultural economics
1,546
The journal of finance : the journal of the American Finance Association
1,456
The review of economics and statistics
1,450
The review of financial studies
1,376
NBER Working Paper
1,332
Working paper
1,212
Applied economics
1,202
Economic review
928
IZA Discussion Papers
898
Southern economic journal
891
Journal of banking & finance
883
Economic inquiry : journal of the Western Economic Association International
868
Monthly labor review : MLR
868
Economics letters
865
Finance and economics discussion series
865
National tax journal
849
Journal of financial economics
838
Journal of financial and quantitative analysis : JFQA
809
The journal of futures markets
798
Journal of business research : JBR
797
Journal of human resources : JHR
775
CESifo working papers
755
Journal of money, credit and banking : JMCB
744
The journal of economic perspectives : EP ; a journal of the American Economic Association
699
Journal of political economy
693
The journal of law & economics
650
The quarterly journal of economics
648
Business horizons
646
Challenge
633
Europäische Hochschulschriften / 5
613
American economic journal : a journal of the American Economic Association
604
Health affairs : at the intersection of health, health care, and policy
599
ILR review : the journal of work and policy
594
European Journal of Marketing
579
more ...
less ...
Source
All
ECONIS (ZBW)
340,791
USB Cologne (EcoSocSci)
36,438
RePEc
9,158
EconStor
5,232
Other ZBW resources
3,763
BASE
2,123
OLC EcoSci
295
USB Cologne (business full texts)
188
ArchiDok
101
more ...
less ...
Showing
81
-
90
of
398,089
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
82
International
marketing
: a strategic approach to world markets
Majaro, Simon
-
1977
Persistent link: https://www.econbiz.de/10000558056
Saved in:
83
The corporate brand
Ind, Nicholas
-
1997
Persistent link: https://www.econbiz.de/10000621513
Saved in:
84
Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton
(
ed.
)
-
1997
Persistent link: https://www.econbiz.de/10000622925
Saved in:
85
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
Meffert, Heribert
(
honouree
);
Bruhn, Manfred
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000622940
Saved in:
86
Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle
-
1997
Persistent link: https://www.econbiz.de/10000628099
Saved in:
87
Marketingkommunikation mit neuen Medien : zukunftsfähige Konzepte für den Mittelstand
Pradel, Marcus
-
1997
Persistent link: https://www.econbiz.de/10000628880
Saved in:
88
Multimedia-Kommunikation : systematische Planung und Umsetzung eines interaktiven Marketinginstruments
Bruhn, Manfred
-
1997
Persistent link: https://www.econbiz.de/10000630042
Saved in:
89
Marketing
und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hütt...
Ahsen, Anette von
(
ed.
);
Hüttner, Manfred
(
honouree
)
-
1996
Persistent link: https://www.econbiz.de/10000584611
Saved in:
90
Strategisches
Marketing
für Publikumszeitschriften
Streng, Isabel
-
1996
Persistent link: https://www.econbiz.de/10000585061
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->