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The three Rs of relationship m...
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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European Journal of Marketing
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1
Exploring interactive communication using social media
Zhang, Chrystal B.
;
Lin, Yi Hsin
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
Saved in:
2
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
3
Making up lost ground : the relative advantage of achieving relationship marketing outcomes versus time-in-market effects
Heiens, Richard A.
;
Pleshko, Larry P.
;
Al-Zufairi, Awad
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 84-96
Persistent link: https://www.econbiz.de/10010513846
Saved in:
4
Inter-firm relationship quality vs. perceived cultural differences
Danik, Lidia
- In:
International journal of management and economics
45
(
2015
),
pp. 7-31
Persistent link: https://www.econbiz.de/10011417560
Saved in:
5
Investigating the relationship between key account management performance and repeat orders : does the length of the relationship matter?
Nor Azila Mohd Noor
;
Kawsar Ahmad
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
2
,
pp. 23-42
Persistent link: https://www.econbiz.de/10011286662
Saved in:
6
Permission-based e-mail marketing websites success : an integrated perspective
Lin, Hsin-Hui
;
Li, Hsien-Ta
;
Wang, Yi-Shun
- In:
Journal of global information management : an official …
23
(
2015
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011287048
Saved in:
7
Revisiting relationship marketing and customer relationship management in leading tourism and hospitality journals : research trends from 2001 to 2013
Maggon, Mohita
;
Chaudhry, Harish
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10011289282
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8
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
9
Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio
;
Eberle, Luciene
;
Bebber, Suélen
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
Saved in:
10
A study of the impact of relationship marketing on cross-buying
Vyas, Vishal
;
Raitani, Sonika
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 79-108
Persistent link: https://www.econbiz.de/10011304647
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