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1
The future benefits in
selling
, general and administrative expenses
Kovacs, Eugene Joseph
-
2004
Persistent link: https://www.econbiz.de/10003778029
Saved in:
2
Zur Staffelung von Werbeausgaben in Werbesalven
Steffenhagen, Hartwig
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 315-333)
.
2005
Persistent link: https://www.econbiz.de/10003251312
Saved in:
3
Optimal seasonal allocation of generic
advertising
expenditures with product substitution : salmon in France
Kinnucan, Henry W.
;
Myrland, Øystein
- In:
Marine resource economics
17
(
2002
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10001690467
Saved in:
4
Advertising
coopetition : who pays? Who gains?
Dearden, James A.
;
Lilien, Gary L.
-
2001
Persistent link: https://www.econbiz.de/10001636634
Saved in:
5
Eine experimentelle Untersuchung von Werbeausgaben als Qualitätssignal und Reputation als Anreizmechanismus
Oberhammer, Clemens
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001805095
Saved in:
6
Eine experimentelle Untersuchung von Werbeausgaben als Qualitätssignal und Reputation als Anreizmechanismus : Clemens Oberhammer
Oberhammer, Clemens
-
2003
Persistent link: https://www.econbiz.de/10001915746
Saved in:
7
A model of optimal
advertising
expenditures in a dynamic duopoly
Espinosa, María Paz
;
Mariel, Petr
- In:
Atlantic economic journal : AEJ
29
(
2001
)
2
,
pp. 135-161
Persistent link: https://www.econbiz.de/10001585105
Saved in:
8
Advertising
and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
Saved in:
9
Advertising
versus sales in demand creation
Hochman, Gal
;
Hochman, Oded
;
Hochman, Eithan
;
Heiman, Amir
- In:
The B.E. journal of economic analysis & policy
11
(
2011
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10009576819
Saved in:
10
A generalized model of advertised sales
Shelegia, Sandro
;
Wilson, Christopher
- In:
American economic journal
13
(
2021
)
1
,
pp. 195-223
Persistent link: https://www.econbiz.de/10012436176
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