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Distinguishing supplier reputation from trust in buyer-supplier relationships
Suh, Taewon; Houston, Mark B. - In: Industrial marketing management : the international … 39 (2010) 5, pp. 744-751
Persistent link: https://www.econbiz.de/10008737510
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The impact of mission fulfillment on the internal audience : psychological job outcomes in a services setting
Suh, Taewon; Houston, Mark B.; Barney, Steven M.; Kwon, … - In: Journal of service research : JSR 14 (2011) 1, pp. 76-92
Persistent link: https://www.econbiz.de/10008826885
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Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
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The last picture show? : timing and order of movie distribution channels
Hennig-Thurau, Thorsten; Henning, Victor; Sattler, Henrik; … - In: Journal of marketing 71 (2007) 4, pp. 63-83
Persistent link: https://www.econbiz.de/10003564871
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Reassessing firm size in international marketing research
Suh, Taewon; Yi, Ha-chin; Houston, Mark B. - In: Journal of global marketing 24 (2011) 1, pp. 85-99
Persistent link: https://www.econbiz.de/10008987049
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Unpacking what a "Relationship" means to commercial buyers : how the relationship metaphor creates tension and obscures experience
Blocker, Christopher P.; Houston, Mark B.; Flint, Daniel J. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 886-908
Persistent link: https://www.econbiz.de/10009501084
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Transformational relationship events
Harmeling, Colleen M.; Palmatier, Robert W.; Houston, … - In: Journal of marketing 79 (2015) 5, pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
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What's a movie worth? : determinating the monetary value of motion pictures' TV rights
Hennig-Thurau, Thorsten; Fuchs, Stefan; Houston, Mark B. - In: International journal of arts management 15 (2012/13) 3, pp. 4-20
Persistent link: https://www.econbiz.de/10009763882
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Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.; Houston, Mark B.; Dant, Rajiv P.; … - In: Journal of marketing 77 (2013) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
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Rethinking customer relationships
Bettencourt, Lance A.; Blocker, Christopher P.; … - In: Business horizons 58 (2015) 1, pp. 99-108
Persistent link: https://www.econbiz.de/10010476146