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The use and performance effect of global account management : an empirical analysis using structural equations modeling
Montgomery, David Bruce; Yip, George S.; Villalonga, Belen - 1998
Persistent link: https://www.econbiz.de/10004063664
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Patterns and determinants of global marketing
Yip, George S. - In: Journal of marketing management : MM 13 (1997) 1-3, pp. 153-164
Persistent link: https://www.econbiz.de/10006999122
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Developing Global Strategies for Service Businesses
Lovelock, Christopher H.; Yip, George S. - In: California management review : CMR 38 (1996) 2, pp. 64-86
Persistent link: https://www.econbiz.de/10006632257
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Measuring Long Term Superior Performance
Yip, George S.; Devinney, Timothy M.; Johnson, Gerry - In: Long range planning : LRP ; international journal of … 42 (2009) 3, pp. 390-413
Persistent link: https://www.econbiz.de/10008301827
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Measuring Organizational Performance: Towards Methodological Best Practice
Richard, Pierre J.; Devinney, Timothy M.; Yip, George S.; … - In: Journal of management : JOM 35 (2009) 3, pp. 718-804
Persistent link: https://www.econbiz.de/10008262137
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Foreign acquisitions by Chinese firms: A strategic intent perspective
Rui, Huaichuan; Yip, George S. - In: Journal of world business : JWB 43 (2008) 2, pp. 213-226
Persistent link: https://www.econbiz.de/10007995576
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Managing Global Accounts - Global account management may not be right for everyone -- But when it fits, it increases both profits and customer satisfaction. Here's a guide for choo...
Yip, George S.; Bink, Audrey J.M. - In: Harvard business review : HBR (2007), pp. 102-111
Persistent link: https://www.econbiz.de/10007793876
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So managen Sie globale Kunden - Vertrieb: Nichts als Ärger mit dem Global Account Management? Finden Sie heraus, welche Form zu Ihrem Unternehmen passt -- und welchen Kunden Sie es...
Yip, George S.; Bink, Audrey J.M. - In: Harvard-Business-Manager : das Wissen der Besten 30 (2008) 1, pp. 66-79
Persistent link: https://www.econbiz.de/10007901107
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The Digital Transformation of Traditional Businesses - The potential for new information technologies such as broadband networks, mobile communications and the Internet to transfor...
Andal-Ancion, Angela; Cartwright, Phillip A.; Yip, George S. - In: MIT sloan management review 44 (2003) 4, pp. 34-42
Persistent link: https://www.econbiz.de/10006254452
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Global account management: The new frontier in relationship marketing
Yip, George S.; Madsen, Tammy L. - In: International marketing review 13 (1996) 3, pp. 24-42
Persistent link: https://www.econbiz.de/10006327228