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Measuring brand image effects of flagship projects for place brands : the case of Hamburg
Zenker, Sebastian; Beckmann, Suzanne C. - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 642-655
Persistent link: https://www.econbiz.de/10010197491
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The impact of brand experience on downtown success
Beckman, Eric; Kumar, Archana; Kim, Youn-kyung - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
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Architecture and the destination image : something familiar, something new, something virtual, something true
Specht, Jan - In: Branded spaces : experience enactments and entanglements, (pp. 43-61). 2013
Persistent link: https://www.econbiz.de/10010127221
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The 4D model of place brand management
Balakrishnan, Melodena Stephens; Kerr, Greg - In: Branded spaces : experience enactments and entanglements, (pp. 31-42). 2013
Persistent link: https://www.econbiz.de/10010127222
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Sense of place : the importance for destination branding
Campelo, Adriana; Aitken, Robert; Thyne, Maree; Gnoth, … - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10010254360
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The emotional attachment built through the attitudes and managerial approach to place marketing and branding : "the golden city of Kremnica, Slovakia"
Mazurek, Marica - In: Marketing places and spaces, (pp. 93-105). 2015
Persistent link: https://www.econbiz.de/10011441059
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Place, organization, democracy : three strategies for municipal branding
Wæraas, Arild; Bjørnå, Hilde; Moldenæs, Turid - In: Public management review 17 (2015) 9, pp. 1282-1304
Persistent link: https://www.econbiz.de/10011441083
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Relocation branding : a strategic framework for attracting talent from abroad
Silvanto, Sari; Ryan, Jason - In: Journal of global mobility : the home of expatriate … 2 (2014) 1, pp. 102-120
Persistent link: https://www.econbiz.de/10010404155
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How companies from developing and emerging countries can leverage their brand equity in terms of place branding
Herstein, Ram; Berger, Ron; Jaffe, Eugene D. - In: Competitiveness review : an international business … 24 (2014) 4, pp. 293-305
Persistent link: https://www.econbiz.de/10010418182
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Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.; Daspit, Joshua J.; Adams, Frank G. - In: Tourism management : research, policies, practice 47 (2015), pp. 11-21
Persistent link: https://www.econbiz.de/10010499522