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Cause related marketing : who...
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Pies, Ingo
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153
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112
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107
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104
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99
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93
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87
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83
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81
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80
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79
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78
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77
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76
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74
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74
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73
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72
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71
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70
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65
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61
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58
Palazzo, Guido
58
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58
Steinmann, Horst
58
Pepels, Werner
57
Habisch, André
56
Jamali, Dima
55
Svensson, Göran
54
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53
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52
Brink, Alexander
52
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52
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50
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49
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Fördergesellschaft Marketing an der Universität Augsburg
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Bertelsmann Stiftung
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Taylor and Francis
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10
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629
SpringerLink / Bücher
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Corporate social responsibility and environmental management
569
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Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
336
Business & society
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Industrial marketing management : the international journal for industrial and high-tech firms
308
Springer eBook Collection
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Business ethics quarterly : the journal of the Society for Business Ethics
245
Journal of strategic marketing
214
Business ethics : a European review
203
Finance research letters
188
Cogent business & management
187
Zeitschrift für Wirtschafts- und Unternehmensethik : zfwu
176
Journal of marketing management : MM
167
European journal of marketing : EJM
166
Europäische Hochschulschriften / 5
161
Journal of marketing communications
148
International journal of hospitality management
147
Journal of retailing and consumer services
146
Business horizons
138
The journal of business & industrial marketing
138
Management-Reihe Corporate Social Responsibility
133
Journal of the Academy of Marketing Science
132
Corporate governance : the international journal for effective board performance
125
Business ethics, the environment & responsibility
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Business and society review : a quarterly forum on the role of business in a free society
121
Journal of sustainable finance & investment
116
Marketing intelligence & planning
115
Corporate communications : an international journal
114
European research studies
113
Journal of marketing
112
Management science : journal of the Institute for Operations Research and the Management Sciences
110
The journal of brand management : an international journal
110
Technological forecasting & social change : an international journal
109
Faculty & research / Insead : working paper series
106
International journal of production economics
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USB Cologne (EcoSocSci)
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RePEc
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EconStor
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BASE
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USB Cologne (business full texts)
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Showing
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72,307
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date (oldest first)
1
The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
Saved in:
2
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
3
Up, up and away : social marketing breaks free
Dibb, Sally
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1159-1185
Persistent link: https://www.econbiz.de/10010433929
Saved in:
4
Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne
;
White, Sharon D.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
Saved in:
5
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
6
Socially responsible (macro-social) marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
7
Rescuing unwanted household goods : moving towards a circular economy
Chad, Paul
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014381385
Saved in:
8
Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm
Shiwangi Singh
;
Dhir, Sanjay
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012129614
Saved in:
9
From philanthropy to broader social engagement : Muslim consumers' response to social marketing strategies in Dubai
Nickerson, Catherine
;
Goby, Valerie Priscilla
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10011640360
Saved in:
10
Cause-related marketing; who cares wins
Adkins, Sue
- In:
The marketing book
,
(pp. 669-693)
.
2003
Persistent link: https://www.econbiz.de/10001725261
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