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A general theory of competition : resources, competences, productivity, economic growth

Hunt, Shelby D. - 2000 - Online-Ausg.

The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy

Persistent link: https://www.econbiz.de/10013207884

The nature and origins of impactful research in marketing

Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 130-141

Persistent link: https://www.econbiz.de/10012497112

Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic

Hunt, Shelby D. - In: Journal of macromarketing 40 (2020) 3, pp. 286-293

Persistent link: https://www.econbiz.de/10012264007

Indigenous theory development in marketing : the foundational premises approach

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 8-17

Persistent link: https://www.econbiz.de/10012296590

The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution

Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416

Persistent link: https://www.econbiz.de/10011980217

The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation

Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 1-32

Persistent link: https://www.econbiz.de/10011879713

Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)

Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 16-51

Persistent link: https://www.econbiz.de/10011883305

The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?

Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 86-95

Persistent link: https://www.econbiz.de/10011883324

Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66

Persistent link: https://www.econbiz.de/10011741534

Modern marketing theory : critical issues in the philosophy of marketing science

Hunt, Shelby D. - 1991

Persistent link: https://www.econbiz.de/10004087657

A service of the

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