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A research in relating entrepreneurship, marketing capability, innovative capability and sustained competitive advantage
Lee, Jia-sheng; Hsieh, Chia Y. - In: Journal of business & economics research 8 (2010) 9, pp. 109-119
Persistent link: https://www.econbiz.de/10008806740
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Innovation marketing and entrepreneurial initiatives within a global commerce strategic framework : toward a creative future for entrepreneurial marketing in developing countries
Saunders, Wallace; Patel, Nilesh - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 589-598). 2007
Persistent link: https://www.econbiz.de/10003677616
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Managing and marketing radical innovations : marketing new technology
Sandberg, Birgitta - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003527164
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Innovative marketing in SMEs
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
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Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu; Wu, Fang; Cui, Anna Shaojie - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
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Entrepreneurship and viral development in rural Western Negev in Israel
Bijaoui, Ilan; Regev, David - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 1, pp. 54-66
Persistent link: https://www.econbiz.de/10011418402
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Explaining firms' performance through the resources and capabilities allocation in strategic groups : the case of Italy's cosmetic sector
Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 375-393
Persistent link: https://www.econbiz.de/10011280990
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Teaching notes : the "Bear Claw" drywall clips ; taking a new product to market
Van Winter, Jerrold A. - In: Journal of business case studies 9 (2013) 3, pp. 249-254
Persistent link: https://www.econbiz.de/10009751027
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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (contributor) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"-- …
Persistent link: https://www.econbiz.de/10010237325
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Profiting from product innovation : the impact of legal, marketing, and technological capabilities in different environmental conditions
Su, Zhongfeng; Xie, En; Liu, Hong; Sun, Wei - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 261-276
Persistent link: https://www.econbiz.de/10009786894