Similar Search Results

Strategic Innovative Marketing : 6th IC-SIM, Pafos, Cyprus 2017

Sakas, Damianos P. (ed.); Nasiopoulos, Dimitrios K. (ed.) - 2019

strategic issues in the science of innovation marketing …. Public Sector Marketing in a period of crisis: perceptions and challenges for the public sector managers -- Chapter 5 … -- Chapter 8. Customer Relationship Management & Social media in Greek Tourism -- Chapter 9. Tourism & Destination Marketing the …

Persistent link: https://www.econbiz.de/10012398422

Driving markets : a typology and a seven-step approach

Jaworski, Bernard J.; Kohli, Ajay Kumar; Sahrin, Shikhar - In: Industrial marketing management : the international … 91 (2020), pp. 142-151

Persistent link: https://www.econbiz.de/10012422203

Editorial: JBR special issue on market shaping and innovation

Nenonen, Suvi; Fehrer, Julia; Brodie, Roderick J. - In: Journal of business research : JBR 124 (2021), pp. 236-239

Persistent link: https://www.econbiz.de/10012493942

Market mash ups : the process of combinatorial market innovation

Geiger, Susi; Kjellberg, Hans - In: Journal of business research : JBR 124 (2021), pp. 445-457

Persistent link: https://www.econbiz.de/10012493944

The value of marketing innovation : market-driven versus market-driving

Tang, Ya; Zhanga, Shaoling Katee; Peng, Jianping - In: Journal of business research : JBR 126 (2021), pp. 88-98

Persistent link: https://www.econbiz.de/10012494233

Techno-resonance innovation capability for enhancing marketing performance : a perspective of RA-theory

Hiong, Lauw Sun; Ferdinand, Augusty Tae; Listiana, Erna - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 329-339

orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product …-resonance innovation capability in two folds. Firstly, a techno-resonance innovation capability is proved as a mediator of marketing … orientation in enhancing marketing performance. Secondly, the techno-resonance innovation capability, which holds the potential …

Persistent link: https://www.econbiz.de/10012496629

Technology adoption as an innovation in entrepreneurial marketing dimension allowing to improve micro and small businesses' performance

Lukiyanto, Kukuh; Wijayaningtyas, Maranatha - In: European research studies 23 (2020) 1, pp. 552-564

Persistent link: https://www.econbiz.de/10012286779

Examining the effect of marketing innovations on GPMA : a study using the PLS-SEM approach

Pant, Mayank; Virdi, Amarpreet Singh; Chaubey, D. S. - In: Global business review 21 (2020) 4, pp. 1025-1036

Persistent link: https://www.econbiz.de/10012287535

The role of market knowledge type on product innovation performance

Petrovici, Dan; Obal, Michael W.; Walton, Bryn; Fearne, … - In: International journal of innovation management 24 (2020) 5, pp. 2050046-1-2050046-30

Persistent link: https://www.econbiz.de/10012271448

SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment

Hundertmark, Anna; Rezníčková, Monika - In: Equilibrium : quarterly journal of economics and … 15 (2020) 1, pp. 133-150

Persistent link: https://www.econbiz.de/10012259953