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Total e-mail marketing : maximizing your results from integrated e-marketing
Chaffey, Dave - 2006 - 2nd ed.
Persistent link: https://www.econbiz.de/10003355546
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E-business and e-commerce management : strategy, implementation and practice
Chaffey, Dave - 2009 - 4. ed.
Persistent link: https://www.econbiz.de/10003811886
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E-business and e-commerce management : strategy, implementation and practice
Chaffey, Dave - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10003379559
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Applying organisational capability models to assess the maturity of digital-marketing governance
Chaffey, Dave - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 187-196
Persistent link: https://www.econbiz.de/10003984922
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DDDMP : my ten year top ten
Chaffey, Dave - In: Journal of direct, data and digital marketing practice … 11 (2009/10) 3, pp. 179-183
Persistent link: https://www.econbiz.de/10003941765
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Applying organisational capability models to assess the maturity of digital-marketing governance
Chaffey, Dave - In: New Developments in Online Marketing, (pp. 7-16). 2014
Persistent link: https://www.econbiz.de/10010354603
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E-business and e-commerce management : strategy, implementation and practice
Chaffey, Dave - 2011 - 5. ed.
Persistent link: https://www.econbiz.de/10009235308
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E-marketing
Chaffey, Dave - In: The marketing book, (pp. 637-668). 2003
Persistent link: https://www.econbiz.de/10001725258
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E-business and e-commerce management : strategy, implementation, and practice
Chaffey, Dave - 2004 - 2. ed
Persistent link: https://www.econbiz.de/10001792148
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E-business and e-commerce management : strategy, implementation and practice
Chaffey, Dave - 2002 - 1. publ.
Persistent link: https://www.econbiz.de/10001569062