//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marktforschung
37
Partial least squares
35
Marketing
34
Partielle kleinste Quadrate
32
Theorie
32
Theory
32
Market research
30
Structural equation model
29
Strukturgleichungsmodell
29
Kleinste-Quadrate-Methode
20
Least squares method
20
USA
18
United States
16
PLS-SEM
15
Consumer behaviour
14
Konsumentenverhalten
14
Management
14
Estimation theory
13
Family business
13
Schätztheorie
13
Marketingmanagement
12
Scientific method
12
Wissenschaftliche Methode
12
Familienunternehmen
11
Marketingforschung
11
Structural equation modeling
11
Marketing management
10
Betriebswirtschaftslehre
9
Marketing theory
9
Marketingtheorie
9
Einführung
8
Statistical method
8
Statistische Methode
8
Strategic management
8
Strategisches Management
8
Brand management
7
Business economics
7
Markenführung
7
Wirtschaftsforschung
7
Beziehungsmarketing
6
more ...
less ...
Online availability
All
Undetermined
65
Free
14
Type of publication
All
Book / Working Paper
127
Article
124
Other
1
Type of publication (narrower categories)
All
Article in journal
84
Aufsatz in Zeitschrift
84
Lehrbuch
35
Textbook
33
Glossar enthalten
22
Glossary included
22
Collection of articles of several authors
8
Sammelwerk
8
CD-ROM, DVD
5
Aufsatz im Buch
3
Bibliographie
3
Book section
3
Accompanied by computer file
2
Article
2
Aufsatzsammlung
2
Case study
2
Einführung
2
Elektronischer Datenträger als Beilage
2
Fallstudie
2
Dissertation u.a. Prüfungsschriften
1
Interview
1
Reprint
1
more ...
less ...
Language
All
English
208
Undetermined
42
German
2
Author
All
Hair, Joseph F.
188
Sarstedt, Marko
65
Ringle, Christian M.
61
McDaniel, Carl D.
39
Lamb, Charles W.
30
MacDaniel, Carl
15
Ortinau, David J.
12
Bush, Robert P.
11
Gates, Roger
11
Pieper, Torsten M.
11
Gates, Roger H.
10
Gitman, Lawrence J.
10
Hult, G. Tomas M.
10
Babin, Barry J.
8
Lamb, Charles William
7
Hair, Joe
5
Nitzl, Christian
5
Risher, Jeffrey J.
5
Smith, Donna
5
Anderson, Rolph E.
4
Autry, Chad W.
4
Binz Astrachan, Claudia
4
Ferrell, Odies C.
4
Hair, Joe F.
4
Harrison, Dana E.
4
Henseler, Jörg
4
Liengaard, Benjamin Dybro
4
Pesämaa, Ossi
4
Radomir, Lăcrămioara
4
Thiele, Kai Oliver
4
Andersson, Svante
3
Bush, Ronald F.
3
Celsi, Mary Wolfinbarger
3
Eriksson, Per Erik
3
Lamb, Charles
3
Manley, Scott C.
3
Matthews, Lucy M.
3
McDaniel, Carl
3
Patel, Vijay K.
3
Payan, Janice M.
3
more ...
less ...
Institution
All
Verlag Franz Vahlen
2
American Marketing Association
1
Unidade de Investigação em Desenvolvimento Empresarial (UNIDE), Business School
1
Published in...
All
Long range planning : LRP ; international journal of strategic management
13
Journal of family business strategy
10
Journal of business research : JBR
8
Journal of marketing theory and practice
8
Business horizons
5
Journal of Family Business Strategy
5
Journal of marketing education : JME
5
International journal of project management : the journal of The International Project Management Association
4
Journal of the Academy of Marketing Science
4
McGraw-Hill/Irwin series in marketing
4
European business review : EBR ; the official journal of the International Management Centres, Europe
3
International marketing review
3
Journal of marketing theory and practice : JMTP
3
European Journal of Marketing
2
Human resource development quarterly
2
International journal of market research
2
International journal of social economics
2
International journal of sports marketing & sponsorship
2
International journal of wine business research : IJWBR
2
Journal of business logistics : JBL
2
Journal of retailing and consumer services
2
Project management journal
2
The international journal of logistics management
2
The journal of business : B
2
The journal of personal selling & sales management : JPSSM
2
AMA proceedings series
1
Advancing methodological thought and practice
1
Agribusiness
1
Australasian marketing journal
1
Business Horizons
1
Business Research
1
Business research
1
Business strategy and the environment
1
California management review
1
Classroom Companion: Business
1
Combined proceedings (Spring Conference + Fall Conference)
1
Decision Sciences
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
European Business Review
1
European journal of marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
174
USB Cologne (EcoSocSci)
40
OLC EcoSci
17
RePEc
11
Other ZBW resources
7
EconStor
2
BASE
1
more ...
less ...
Showing
1
-
10
of
252
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
Lamb, Charles
;
Hair, Joseph F.
;
McDaniel, Carl
-
2002
-
6th ed
Persistent link: https://www.econbiz.de/10001528804
Saved in:
2
Principles of marketing
Lamb, Charles W.
-
1992
Persistent link: https://www.econbiz.de/10000835649
Saved in:
3
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
4
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001661757
Saved in:
5
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
6
Marketing essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
7
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
Saved in:
8
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2005
-
8. ed., internat. student ed
Persistent link: https://www.econbiz.de/10002894925
Saved in:
9
MKTG13 : principles of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2021
-
Sudent edition
Persistent link: https://www.econbiz.de/10013262747
Saved in:
10
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->