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Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications

Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166

Persistent link: https://www.econbiz.de/10010398948

Investigating the portrayal and influence of sustainability claims in an environmental advertising context

Cummins, Shannon; Reilly, Timothy M.; Carlson, Les; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 332-348

Persistent link: https://www.econbiz.de/10010402635

Integration and search engine bias

Cornière, Alexandre de; Taylor, Greg - In: The Rand journal of economics 45 (2014) 3, pp. 576-597

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Korean consumer perspectives on social media advertising and intention to join brand pages

Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294

Persistent link: https://www.econbiz.de/10010438493

Net neutrality and internet fragmentation : the role of online advertising

D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015

strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …

Persistent link: https://www.econbiz.de/10010479015

Optimal advertising decisions for promoting retail and online channels in a dynamic framework

Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796

Persistent link: https://www.econbiz.de/10010413605

Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands

Baccarella, Christian V.; Scheiner, Christian Willi; … - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 24-38

Persistent link: https://www.econbiz.de/10011478607

Correlation of common knowledge variables and search engine marketing elements

Girčys, Aurimas Paulius - In: International journal of business and emerging markets … 7 (2015) 2, pp. 170-185

Persistent link: https://www.econbiz.de/10011407237

Suggesting a more effective way to use the promotional mix in services

Loda, Marsha D. - In: Services marketing quarterly 35 (2014) 4, pp. 304-320

Persistent link: https://www.econbiz.de/10010465668

Are cartoon ads effective for adult consumers?

Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of internet marketing and … 8 (2013) 2, pp. 125-142

Persistent link: https://www.econbiz.de/10010394711