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Kaiser, Harry M.
67
Eisend, Martin
53
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49
Pelsmacker, Patrick de
46
Anderson, Simon P.
43
Taylor, Charles Raymond
43
Okazaki, Shintaro
40
Kind, Hans Jarle
37
Tucker, Catherine
37
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36
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35
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34
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33
Skiera, Bernd
31
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30
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29
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29
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29
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29
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28
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28
Mueller, Barbara
28
Nilssen, Tore
28
Ghose, Anindya
27
Saffer, Henry
27
Chan, Kara
26
Diehl, Sandra
26
Esch, Franz-Rudolf
26
Huh, Jisu
26
Bruhn, Manfred
25
Chaffey, Dave
25
Dens, Nathalie
25
Fritz, Wolfgang
25
Hundhausen, Carl
25
Sethi, Suresh
25
Stafford, Marla Royne
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Sørgard, Lars
25
Zaccour, Georges
25
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24
Choi, Yung Kyun
23
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25
IGI Global
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Zentralausschuss der Werbewirtschaft
21
Information Resources Management Association
17
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17
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
OECD
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Springer Gabler <Firma>
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90
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85
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84
Young Consumers
84
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83
Business horizons
80
Technological forecasting & social change : an international journal
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78
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31
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
32
Advertising
expenditures on media vehicles and sales
Oz, Seda
;
Istanbulluoglu, Doga
- In:
Accounting perspectives : a journal of The Canadian …
21
(
2022
)
1
,
pp. 31-60
Persistent link: https://www.econbiz.de/10013161941
Saved in:
33
Fits like a glove : how companies can ensure congruence between influencer and brand
Kristal, Samuel
;
Toth, Laura
- In:
Transfer : Zeitschrift für Kommunikation und …
68
(
2022
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10013165931
Saved in:
34
Hand movement speed in
advertising
elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
35
Informational and noninformational
advertising
content
Tsai, Yi-Lin
;
Honka, Elisabeth
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1030-1058
Persistent link: https://www.econbiz.de/10012796138
Saved in:
36
Is WhatsApp a "new age
advertising
tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
37
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
38
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
39
Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks
North, Michael
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 454-471
Persistent link: https://www.econbiz.de/10012512674
Saved in:
40
Virtual reality
advertising
with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
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