Similar Search Results

Harnessing global potential : insights into managing customers worldwide

Wilson, Kevin; Millman, Tony; Weilbaker, Dan C.; Croom, … - 2004

Persistent link: https://www.econbiz.de/10002645602

Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools

Neeb, Hans-Peter - 2023

The new school of thought in sales -- Sales culture and processes -- Key account management in B2B -- Account selection -- Strategy comparison customer company - supplier company -- Core benefits, core messages, win-loss analysis, value proposition -- Top executive relationship program --...

Persistent link: https://www.econbiz.de/10013504735

Communicative skills that support value creation : a study of B2B interactions between customers and customer service representatives

Salomonson, Nicklas; Åberg, Annika; Allwood, Jens - In: Industrial marketing management : the international … 41 (2012) 1, pp. 145-155

Persistent link: https://www.econbiz.de/10009513202

The effectiveness of key account management practices

Davies, Iain A.; Ryals, Lynette J. - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1182-1194

Persistent link: https://www.econbiz.de/10010439580

Within-seller and buyer-seller network structures and key account profitability

Gupta, Aditya; Kumar, Alok; Grewal, Rajdeep; Lilien, Gary L. - In: Journal of marketing 83 (2019) 1, pp. 108-132

Persistent link: https://www.econbiz.de/10012175847

Investigating the relationship between key account management performance and repeat orders : does the length of the relationship matter?

Nor Azila Mohd Noor; Kawsar Ahmad - In: Asian Academy of Management journal : AAMJ 19 (2014) 2, pp. 23-42

Persistent link: https://www.econbiz.de/10011286662

Managing key accounts in the readymade garments industry : to what extent Bangladeshi companies perform

Ahmmed, Kawsar; Nor Azila Mohd Noor - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 57-65

Persistent link: https://www.econbiz.de/10011963899

So verkaufen Sie Investitionsgüter : von der Commodity bis zum Anlagenbau ; wie Sie im harten Wettbewerb neue Kunden gewinnen

Oberstebrink, Tim - 2008 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003731504

B2B-Märkte im Wandel

Auerbach, Heiko - In: B2B-Handbuch Operations Management : Industriegüter …, (pp. 533-567). 2009

Persistent link: https://www.econbiz.de/10003822746

Strategic account management programs : alignment of design elements and management practices

Storbacka, Kaj - In: The journal of business & industrial marketing 27 (2012) 4, pp. 259-274

Persistent link: https://www.econbiz.de/10009559263

1
2
3
4
5
6
7
8
9
10
Next
Last