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Schultz, Don E.; Martin, Dennis; Brown, William P. - 1984 - 2. ed

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Schultz, Don E.; Chu, Guangzhi; Zhao, Beryl - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 200-215

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Bang, Nguyen (ed.); Melewar, T. C. (ed.); … - 2017

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Schultz, Don E.; Jain, Varsha - In: Journal of marketing communications 24 (2018) 3, pp. 250-269

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