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Linking consumer-brand identification to relationship quality : an integrated framework
Dimitriadis, Sergios; Papista, Erifili - In: Journal of customer behaviour 10 (2011) 3, pp. 271-289
Persistent link: https://www.econbiz.de/10009577348
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Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
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Who owns the customer? : disentangling customer loyalty in indirect distribution channels
Eggert, Andreas; Henseler, Jörg; Hollmann, Sabine - In: The journal of supply chain management : a global … 48 (2012) 2, pp. 75-92
Persistent link: https://www.econbiz.de/10009549713
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Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant; Balasubramanian, Siva Kumar - In: The journal of product & brand management 20 (2011) 4, pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
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The effect of multiple hotel brand extensions
Mahasuweerachai, Patcharaporn; Qu, Hailin - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010515373
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Online brand community engagement : scale development and validation
Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla; Birgelen, Marcel van - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
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Satisfaction and loyalty from shopping mall experience and brand personality
Kim, Ji Wan; Lee, Freddy; Suh, Yong Gu - In: Services marketing quarterly 36 (2015) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010520734
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Salesperson-brand relationship : main dimensions and impact within the context of private brand retailing
Michel, Géraldine; Merk, Michaela; Eroglu, Sevgin - In: The journal of personal selling & sales management : JPSSM 35 (2015) 4, pp. 314-333
Persistent link: https://www.econbiz.de/10011416000
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Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138
Persistent link: https://www.econbiz.de/10011416160