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Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne; Kowalczyk, Christine M.; Levy, Marian - In: Health marketing quarterly 34 (2017) 2, pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
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Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu; Srivastava, Ankur; Gupta, Ritu - In: Young consumers : insight and ideas for responsible … 23 (2022) 4, pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
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Consumer wisdom : a mindful connection between healthy food advertising and obesity prevention
Hussain, Khalid; Junaid, Muhammad; Javed, Muzhar; Ali, … - In: European journal of marketing 56 (2022) 11, pp. 3032-3053
Persistent link: https://www.econbiz.de/10013457409
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Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.; Pirog, Stephen F., III.; Wisenblit, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 2, pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
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Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
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Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin; Page, Bill; Trinh, Giang; Hartnett, Nicole; … - In: Journal of advertising research 63 (2023) 4, pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
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Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
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Consumer brand relationships : a research landscape
Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
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Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata; Agrawal, Bhawna; Gulla, Anju - In: Asian Academy of Management journal : AAMJ 20 (2015) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738