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Effect of pharmaceutical companies' corporate reputation on drug prescribing intents in Romania
Ion, Luminiţa Mihaela; Vodă, Ana Iolanda; Butnaru, … - In: Economic research 34 (2021) 1,1, pp. 521-544
Persistent link: https://www.econbiz.de/10013341658
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Profit-seeking behavior of medical providers and generic competition in the pharmaceutical market : evidence from Taiwan
Liu, Ya Ming; Hsieh, Chee-Ruey - In: The B.E. journal of economic analysis & policy 14 (2014) 1, pp. 241-275
Persistent link: https://www.econbiz.de/10010345585
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Effectiveness of disease awareness advertising in emerging economy : views of health care professionals of India
Banerjee, Saikat; Dash, Sampada Kumar - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 231-241
Persistent link: https://www.econbiz.de/10010389834
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The effects of direct-to-consumer advertising of pharmaceuticals on adherence
Cardon, James H.; Showalter, Mark H. - In: Applied economics 47 (2015) 49/51, pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
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The effect of regulated competition on pharmaceutical advertising and promotion
David, Guy; Markowitz, Sara - In: Eastern economic journal 41 (2015) 1, pp. 24-39
Persistent link: https://www.econbiz.de/10010489493
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Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua; Zhuk, Anna - In: Health marketing quarterly 36 (2019) 3, pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
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Treatment effectiveness and side effects : a model of physician learning
Chan, Tat; Narasimhan, Chakravarthi; Xie, Ying - In: Management science : journal of the Institute for … 59 (2013) 6, pp. 1309-1325
Persistent link: https://www.econbiz.de/10009777045
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Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour : a conceptual model
Singh, Ramendra - In: Journal of medical marketing : device, diagnostic and … 8 (2008) 3, pp. 257-268
Persistent link: https://www.econbiz.de/10003872256
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Electronic detailing (e-detailing) of pharmaceuticals to physicians : a review
Alkhateeb, Fadi M.; Doucette, William R. - In: International journal of pharmaceutical and healthcare … 2 (2008) 3, pp. 235-245
Persistent link: https://www.econbiz.de/10003929482