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Verpackungsmarketing : Fallbeispiele, Trends, Technologien

Vaih-Baur, Christina (ed.) - 2010

Persistent link: https://www.econbiz.de/10011385553

Changing the influence of portion size on consumer behavior via imagined consumption

Petit, Olivia; Spence, Charles; Woods, Andy T.; Cheok, … - In: Journal of business research : JBR 75 (2017), pp. 240-248

Persistent link: https://www.econbiz.de/10011699873

On selling brotherhood like soap : influencing everyday disposal decisions

Warlop, Luk; Smeesters, Dirk; Vanden Abeele, Pierre - In: The why of consumption : contemporary perspectives on …, (pp. 197-215). 2005

Persistent link: https://www.econbiz.de/10003932981

Sitcoms make you laugh and recycle : exploring the concept of behavior placements

Kowalczyk, Christine; Martinez, Jennifer - In: Engaging consumers through branded entertainment and …, (pp. 149-169). 2015

Persistent link: https://www.econbiz.de/10011389594

Wroclaw: transforming a city towards a circular economy-zero waste social marketing campaign in Poland

Bednarska-Olejniczak, Dorota; Olejniczak, Jaroslaw - In: Social and sustainability marketing : a casebook for …, (pp. 311-344). 2022

Persistent link: https://www.econbiz.de/10013463410

Household food waste solutions for behavioral economists and marketers

Wansink, Brian - In: Journal of food products marketing 24 (2018) 5, pp. 500-521

Persistent link: https://www.econbiz.de/10011964723

Reducing household water consumption : a social marketing approach

Lowe, Ben; Lynch, David; Lowe, Julian F. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 378-408

Persistent link: https://www.econbiz.de/10010512563

Social marketing and privately held companies : the impact of corporate social responsibility activities on Romanian consumers

Şerban, Corina - In: Journal of food products marketing 19 (2013) 2, pp. 81-92

Persistent link: https://www.econbiz.de/10009764574

The communication effects of audience situation and message framing on smoking cessation

Yang, Dong-jenn - In: International journal of management, economics and … 2 (2013) 4, pp. 252-264

This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was...

Persistent link: https://www.econbiz.de/10010224763

The role of desire in understanding intentions to drink responsibly : an application of the Model of Goal-Directed Behaviour

Fry, Marie-Lousie; Dreenan, Judy; Previte, Josephine; … - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 551-570

Persistent link: https://www.econbiz.de/10010376927