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Assessing advantage : a framework for diagnosing competitive superiority
Day, George S. - In: Journal of marketing 52 (1988) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10001055296
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Market strategies and theories of the firm
Day, George S.; Wensley, Robin - In: Handbook of marketing, (pp. 85-105). 2006
Persistent link: https://www.econbiz.de/10003335046
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The basics of marketing strategy
Wensley, Robin - In: The marketing book, (pp. 53-85). 2016
Persistent link: https://www.econbiz.de/10011471631
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Research in the gap between the obvious and the improbable
Wensley, Robin - In: Journal of historical research in marketing 9 (2017) 3, pp. 302-318
Persistent link: https://www.econbiz.de/10011798339
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Strategy as intention and anticipation
Wensley, Robin - In: Images of strategy, (pp. 105-135). 2003
Persistent link: https://www.econbiz.de/10001754617
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Product strategies, managerial comprehension, and organizational performance
Wensley, Robin - In: Oxford review of economic policy 15 (1999) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10001515996
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The basics of marketing strategy
Wensley, Robin - In: The marketing book, (pp. 53-86). 2003
Persistent link: https://www.econbiz.de/10001725087
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Market ideology, globalization and neoliberalism
Wensley, Robin - In: The SAGE handbook of marketing theory, (pp. 235-243). 2010
Persistent link: https://www.econbiz.de/10003923128
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Putting AIM in context : retrospective and prospective views on UK management research initiatives
Wensley, Robin - In: Management decision : MD 47 (2009) 9, pp. 1476-1484
Persistent link: https://www.econbiz.de/10009524484
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Seeking relevance in management research
Wensley, Robin - In: Challenges and controversies in management research, (pp. 258-274). 2011
Persistent link: https://www.econbiz.de/10008856070