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Modeling markets : analyzing marketing phenomena and improving marketing decision making

Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...

Persistent link: https://www.econbiz.de/10011308726

The discourse of marketing and development : towards "critical transformative marketing research"

Tadajewski, Mark; Chelekis, Jessica; DeBerry-Spence, Benet - In: Journal of marketing management : MM 30 (2014) 17/18, pp. 1728-1771

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Conceptual papers in marketing and consumer research

Belk, Russell W. (ed.); MacInnis, Deborah J. (ed.); … - 2019

Persistent link: https://www.econbiz.de/10012178664

The strategic implications of scale in choice-based conjoint analysis

Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081

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Rethinking the market research curriculum

Nunan, Daniel; Di Domenico, MariaLaura - In: International journal of market research 61 (2019) 1, pp. 22-32

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Making the case for context : creating value from market research history

Nunan, Daniel; Yallop, Anca C. - In: International journal of market research 61 (2019) 6, pp. 585-587

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Russ Belk, autobiographical reflections

Belk, Russell W. - In: Journal of historical research in marketing 9 (2017) 2, pp. 191-202

Persistent link: https://www.econbiz.de/10011724476

Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research

Wells, Victoria (ed.); Martin, Drew (ed.) - 2017

Persistent link: https://www.econbiz.de/10011753458

Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research

Wells, Victoria; Martin, Drew - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 873-877

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Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future

Lee, Nick - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1774-1798

Persistent link: https://www.econbiz.de/10011773701