"An essential guide to creating simpler and more powerful marketing plans in an age of increasing amounts of data …, marketing tactics, and competititve pressure"-- …"Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching …

exciting time to be in marketing communications. Nevertheless, the newness of these opportunities brings uncertainty and even … measurable contribution to the goals of the organisation. Now in its second edition, Strategic Integrated Marketing … on social media and now to integrate them into your marketing function Robust pedagogy to help reinforce learning and …