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Informationstheorie und Werbung
Heyn, Wolfgang - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 46 (1966) 6, pp. 337-342
Persistent link: https://www.econbiz.de/10011493486
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Computer models in advertising media selection
Gensch, Dennis H. - In: Journal of marketing research : JMR 5 (1968) 4, pp. 414-424
Persistent link: https://www.econbiz.de/10002228423
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A computer simulation model for selecting advertising schedules
Gensch, Dennis H. - In: Journal of marketing research : JMR 6 (1969) 2, pp. 203-214
Persistent link: https://www.econbiz.de/10002228436
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Media factors : a review article
Gensch, Dennis H. - In: Journal of marketing research : JMR 7 (1970) 2, pp. 216-225
Persistent link: https://www.econbiz.de/10002228515
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Am Anfang steht das Wort doch danach oft die Phrase
Köhler, Willy - In: Absatzwirtschaft 12 (1969) 15/16, pp. 7-14
Persistent link: https://www.econbiz.de/10002228839
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Home homemakers in Southern urban areas react to mass communications programs about food marketing
Keefe, Dennis R. - 1967
Persistent link: https://www.econbiz.de/10002210477
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Advertising : mass communication in marketing
Kirkpatrick, Charles Atkinson - 1964 - 2. ed
Persistent link: https://www.econbiz.de/10002210494
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Integer goal programming in advertising media selection
Keown, Arthur J.; Duncan, Calvin P. - In: Decision sciences : DS 10 (1979) 4, pp. 577-592
Persistent link: https://www.econbiz.de/10002211987
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Reklame i radio og TV
Kjær-Hansen, Max - In: Det Danske marked : organ for Instituttet for … 23 (1964) 2, pp. 65-73
Persistent link: https://www.econbiz.de/10002214163
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Advertising procedure
Kleppner, Otto - 1966 - 5. ed
Persistent link: https://www.econbiz.de/10002216732