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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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Tourism, conventional wisdom, and the news media
Harrill, Rich; Peterson, Ryan R. - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 6, pp. 813-817
Persistent link: https://www.econbiz.de/10009717300
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The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
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Extending the Tourism Destination Image Concept into Customer-Based Brand Equity for a Tourism Destination
Konecnik Ruzzier, Maja - 2013
This paper explores the demand-side perspective on tourism destination phenomenon and investigates whether more … a tourism destination image concept, the approach employed in this paper proposes a more comprehensive measure of … destination image and includes the dimensions of tourism destination awareness, quality, and loyalty. The theoretically proposed …
Persistent link: https://www.econbiz.de/10013085185
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Stakeholder-based conjoint analysis for branding wellness tourism in Kerala, India
Romão, João; Seal, Partho Pratim; Hansen, Paul Colin; … - In: Asia-Pacific journal of regional science 6 (2022) 1, pp. 91-111
Persistent link: https://www.econbiz.de/10013165890
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Brand gestalt scale development and validation : a takeoff from tourism destination branding
Mandagi, Deske W.; Centeno, Dave D. G.; Indrajit - In: Journal of destination marketing & management 19 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012548493
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An investigation of the relationship between destination branding and destination competitiveness
Miličević, Katarina; Mihalič, Tanja; Sever, Ivan - In: Journal of travel and tourism marketing 34 (2017) 1/3, pp. 209-221
Persistent link: https://www.econbiz.de/10011669969
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Comparative analysis of tourist brand of Montenegro and Croatia : perspectives of the impact on the economy of the State
Rabrenović, Jovan - In: Economic analysis : EA 51 (2018) 3/4, pp. 67-80
Persistent link: https://www.econbiz.de/10012061716
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Destination and tourism business brand consistency in Binh Thuan, Vietnam
Vien Tran Truc Pham; Pearce, Douglas G. - In: Journal of vacation marketing 25 (2019) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10011986589
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The right brew? : an analysis of the tourism experiences in rural Taiwan's coffee estates
Wang, Mei-jung; Chen, Li-Hsin; Su, Po-an; Morrison, … - In: Tourism management perspectives : TMP 30 (2019), pp. 147-158
Persistent link: https://www.econbiz.de/10012007868