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Personal values and consumer psychology
Pitts, Robert E. (ed.); Woodside, Arch G. (ed.) - 1984
Persistent link: https://www.econbiz.de/10000331596
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The psychology of consumer behavior
Markin, Rom Johnson - 1969
Persistent link: https://www.econbiz.de/10000569257
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Psychologische Marktforschung
Salcher, Ernst F. - 1978 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000064717
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Consumer evaluations of hybrid products
Rajagopal, Priyali; Burnkrant, Robert E. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 232-241
Persistent link: https://www.econbiz.de/10003880186
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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The role of conflict, culture, and myth in creating attitudinal commitment
Bodkin, Charles D.; Amato, Christie; Peters, Cara - In: Journal of business research : JBR 62 (2009) 10, pp. 1013-1019
Persistent link: https://www.econbiz.de/10003888177
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Why we buy : the science of shopping
Underhill, Paco - 2009 - Updated and rev. for the internet, the global consumer and beyond
Persistent link: https://www.econbiz.de/10008697693
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Measurement, reliability and scales construction in a view of classical true-score theory
Tarka, Piotr - In: Argumenta oeconomica (2011) 2, pp. 65-99
Persistent link: https://www.econbiz.de/10009425933
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Implizite Untiefen : hypnotische Trance als Instrument der qualitativen Marktforschung
Keil, Tobias - 2014
Persistent link: https://www.econbiz.de/10010458291
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Kognitionspsychologie : Einblicke in mentale Prozesse
Klusendick, Marina - In: Qualitative Marktforschung in Theorie und Praxis : …, (pp. 111-125). 2011
Persistent link: https://www.econbiz.de/10009232644