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Perceptual Distortion in the development of brand attitudes : a cognitive model
Miller, Stephen J.; Mazis, Michael B.; Wright, Peter L. - 1970
Persistent link: https://www.econbiz.de/10004645357
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The social base of sales behavior
Miller, Stephen J. - In: Social problems : in pursuit of social justice 12 (1964) 1, pp. 15-24
Persistent link: https://www.econbiz.de/10002500557
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The social dilemma of the aging leisure participant
Miller, Stephen J. - In: Older people and their social world : the sub-culture …, (pp. 77-92). 1965
Persistent link: https://www.econbiz.de/10002500570
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A Model for joint advertising budget determination and media selection
Miller, Stephen J. - 1970
Persistent link: https://www.econbiz.de/10004645358
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Expanding Journal of Public Policy & Marketing's horizon
Mazis, Michael B. - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 1, pp. 68-71
Persistent link: https://www.econbiz.de/10009235126
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Analyzing media effects on advertising responses
Wright, Peter L. - In: Public opinion quarterly : journal of the American … 38 (1974) 2, pp. 192-205
Persistent link: https://www.econbiz.de/10003014543
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The cognitive processes mediating acceptance of advertising
Wright, Peter L. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10003014555
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On the application of persuasion theory in social marketing
Wright, Peter L. - In: Marketing analysis for societal problems, (pp. 101-122). 1974
Persistent link: https://www.econbiz.de/10003016897
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Use of consumer judgment models in promotion planning
Wright, Peter L. - In: Journal of marketing 37 (1973) 4, pp. 27-33
Persistent link: https://www.econbiz.de/10003016900
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Managerial leadership
Wright, Peter L. - 1996
Persistent link: https://www.econbiz.de/10004299230