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Foundations of marketing commu...
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Consumer behaviour
85
Konsumentenverhalten
82
Advertising effects
65
Werbewirkung
65
Belgium
58
Belgien
50
Advertising
42
Werbung
41
Brand management
29
Markenführung
29
Brand image
21
Markenimage
20
Internet marketing
18
Online-Marketing
18
Product Placement
17
Product placement
17
Emotion
15
Marketing management
15
Marketingmanagement
15
Brand
13
Fernsehwerbung
13
Markenartikel
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Market research
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Marketing
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Television advertising
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Language
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English
277
Undetermined
94
Dutch
12
Author
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Pelsmacker, Patrick de
161
Geuens, Maggie
133
Dens, Nathalie
64
De Pelsmacker, Patrick
49
GEUENS, M.
35
Weijters, Bert
32
Vermeir, Iris
23
Janssens, Wim
20
Cauberghe, Verolien
19
Pelsmacker, Patrick De
18
Van Kerckhove, Anneleen
17
Moons, Ingrid
15
Van den Bergh, Joeri
15
Geuens, M.
14
Faseur, Tine
12
Jegers, Marc
12
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Schillewaert, Niels
10
Verhellen, Yann
9
PELSMACKER, P. DE
8
Vandecasteele, Bert
8
Viviers, Wilma
7
WEIJTERS, B.
7
Barbarossa, Camilla
6
Brengman, Malaika
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
FASEUR, T.
6
VERMEIR, I.
6
Vantomme, Delphine
6
Willemé, Peter
6
Avramova, Yana R.
5
Cornelis, Erlinde
5
Daems, Kristien
5
De Meulenaer, Sarah
5
Goos, Peter
5
VANTOMME, D.
5
de Pelsmacker, Patrick
5
Adams, Leen
4
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
35
Vlerick Business School
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
9
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Published in...
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
37
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
35
Journal of business research : JBR
29
International journal of advertising : the quarterly review of marketing communications
22
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Vlerick Leuven Gent Management School Working Paper Series
14
Journal of marketing communications
12
Journal of Business Research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
8
International Marketing Review
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of electronic commerce research : JECR
4
Psychology & marketing
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of Consumer Research
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Marketing letters : a journal of research in marketing
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European Journal of Marketing
2
International journal of electronic commerce : IJEC
2
Journal of Social Marketing
2
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Source
All
ECONIS (ZBW)
222
RePEc
67
OLC EcoSci
64
Other ZBW resources
23
USB Cologne (EcoSocSci)
7
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1
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4th ed.
Persistent link: https://www.econbiz.de/10003888300
Saved in:
2
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
3
Marketing communications
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2004
-
2nd ed
Persistent link: https://www.econbiz.de/10001810555
Saved in:
4
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
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5
Promoting services
De Pelsmacker, Patrick
;
Van den Bergh, Joeri
- In:
Services management : an integrated approach
,
(pp. 74-97)
.
2003
Persistent link: https://www.econbiz.de/10001779097
Saved in:
6
How cool brands stay hot : branding to generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
-
2011
Persistent link: https://www.econbiz.de/10008841274
Saved in:
7
How cool brands stay hot : branding to Generation Y
Van den Bergh, Joeri
;
Behrer, Mattias
-
2013
-
2nd ed
Persistent link: https://www.econbiz.de/10009717984
Saved in:
8
How cool brands stay hot : branding to generation Y and Z
Van den Bergh, Joeri
;
Behrer, Mattias
-
2016
-
Third edition
Persistent link: https://www.econbiz.de/10011485735
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9
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
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10
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10003915846
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