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The customer engagement journey : establishing propositions

Connell, Cara; Marciniak, Ruth; Carey, Lindsey Drylie - In: New perspectives on critical marketing and consumer society, (pp. 89-100). 2021

Persistent link: https://www.econbiz.de/10012497298

Customers' imprint about cause related marketing driven through experiential marketing

Ramkishen, Y.; Abha, Wankhede - In: Analele Universitătii Dunărea de Jos Galaţi 25 (2019) 1, pp. 42-47

Persistent link: https://www.econbiz.de/10012285144

Customer experience management : toward implementing an evolving marketing concept

Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401

Persistent link: https://www.econbiz.de/10011684998

Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness

Ptok, Annette - 2018

Persistent link: https://www.econbiz.de/10011854433

The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118

Persistent link: https://www.econbiz.de/10011891057

A study on customer’s perception of Croatia’s banking industry

Piric, Valentina; Martinovic, Maja; Barac, Zoran - In: UTMS journal of economics / University of Tourism and … 9 (2018) 2, pp. 169-180

Customer's perception is becoming more crucial for the banks to maintain their market shares, profitability and customer's loyalty under highly competitive market conditions. This paper studies the dimensions of customer's perception of the overall banking industry in Croatia, focusing on...

Persistent link: https://www.econbiz.de/10012178457

Brand power relationships : a co-evolutionary conceptual framework

Mingione, Michela; Kashif, Muhammad; Petrescu, Maria - In: Journal of relationship marketing : innovations and … 19 (2020) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10012181034

Customer relationship management and marketing effectiveness : a comparative consumer study

Wali, Andy Fred - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 2, pp. 101-124

Persistent link: https://www.econbiz.de/10012161088

Segmentation of retail customers based on cluster analysis in building successful CRM

Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228

Persistent link: https://www.econbiz.de/10011636722

Analysing customer responses to migrate strategies in making retailing and CRM effective

Gupta, Gaurav; Aggarwal, Himanshu - In: International journal of Indian culture and business … 12 (2016) 1, pp. 92-127

Persistent link: https://www.econbiz.de/10011618213