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Testing key hypotheses about US Hispanic consumer behavior : marketing assumptions or reality?
Korzenny, Felipe; Valdez, Carlos; McGavock, Holly - In: The interface of business and culture, (pp. 321-339). 2010
Persistent link: https://www.econbiz.de/10003969689
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Trademarks, brands, and competition
Davis, Jennifer; Maniatis, Spyros - In: Trademarks, brands, and competitiveness, (pp. 119-137). 2010
Persistent link: https://www.econbiz.de/10003972908
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Markets, knowledge and trade in brands
Lopes, Teresa da Silva - In: Global business & economics review 10 (2008) 4, pp. 449-466
Persistent link: https://www.econbiz.de/10003974824
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Bayesian analysis of hierarchical effects
Chandukala, Sandeep R.; Dotson, Jeffrey P.; Brazell, Jeff D. - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 123-133
Persistent link: https://www.econbiz.de/10008905585
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Brands : the opiate of the nonreligious masses?
Shachar, Ron; Erdem, Tülin; Cutright, Keisha M.; … - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10008905589
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Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri; Wilson, Alan M. - In: Marketing and management sciences : proceedings of the …, (pp. 326-329). 2010
Persistent link: https://www.econbiz.de/10003950965
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Is there a connection between brands and their countries of origin?
Tomaras, Petros; Tsalikis, John; Seaton, Bruce - In: Marketing and management sciences : proceedings of the …, (pp. 537-541). 2010
Persistent link: https://www.econbiz.de/10003951181
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Let's brandjam to humanize our brands
Gobé, Marc - In: Design thinking : integrating innovation, customer …, (pp. 109-120). 2010
Persistent link: https://www.econbiz.de/10003951945
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Social identity salience : effects on identity-based brand choices of Hispanic consumers
Chattaraman, Veena; Lennon, Sharron J.; Rudd, Nancy A. - In: Psychology & marketing 27 (2010) 3, pp. 263-284
Persistent link: https://www.econbiz.de/10003956559
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Branding and the marketing of technological and industrial products
Melewar, T. C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003990909