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Marketing performance : a conc...
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Wind, Yoram
137
Douglas, Susan P.
100
Craig, C. S.
25
Green, Paul E.
20
Craig, C. Samuel
19
Craig, C.Samuel
15
Mahajan, Vijay
12
Sheth, Jagdish N.
10
Nijssen, Edwin J.
7
Sharp, Byron
6
Frank, Ronald E.
5
Gunther, Robert E.
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Samuel Craig, C.
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Claycamp, Henry J.
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Jain, Arun K.
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Krieger, Abba M.
4
Bennett, Aronte
3
Douglas, Susan
3
Kleindorfer, Paul R.
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Nicosia, Francesco M.
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Robertson, Thomas S.
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Robinson, Patrick J.
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Thomas, Robert J.
3
Broderick, Amanda J.
2
Calis, Gilles
2
Carmone, Frank J.
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Craig, Charles Samuel
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Crook, Colin
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Dalbey, Homer M.
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Feiereisen, Stéphanie
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Fung, William K.
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Nelson-Field, Karen
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Nijssen, E. J.
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Legends in marketing
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9
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8
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8
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5
International Marketing Review
5
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5
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4
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3
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Japan and the World Economy
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3
Journal of Consumer Research
3
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Behavioral models for market analysis : foundations for marketing action
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California management review
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Does marketing need reform? : fresh perspectives on the future
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International series in quantitative marketing
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ECONIS (ZBW)
136
OLC EcoSci
39
USB Cologne (EcoSocSci)
20
RePEc
18
Other ZBW resources
14
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41
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
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42
Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
Saved in:
43
Culture and consumer behavior : contextual and compositional components
Craig, C. S.
;
Douglas, Susan P.
- In:
Handbook of developments in consumer behaviour
,
(pp. 47-82)
.
2012
Persistent link: https://www.econbiz.de/10009569512
Saved in:
44
Contextual and cultural factors underlying Americanization
Craig, C. S.
;
Douglas, Susan P.
;
Bennett, Aronte
- In:
International marketing review
26
(
2009
)
1
,
pp. 90-109
Persistent link: https://www.econbiz.de/10009522650
Saved in:
45
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
Saved in:
46
International advertising research : conceptual and methodological issues
Craig, C. S.
;
Douglas, Susan P.
- In:
Handbook of research on international advertising
,
(pp. 201-230)
.
2012
Persistent link: https://www.econbiz.de/10009513923
Saved in:
47
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
48
Convergence and divergence : developing a semiglobal marketing strategy
Douglas, Susan P.
;
Craig, C. S.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10008935326
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49
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
Saved in:
50
Configural advantage in global markets
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655242
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