Similar Search Results - EconBiz

The linking pin role in organizational buying centers

Wind, Yoram; Robertson, Thomas S. - In: Journal of Business Research 10 (1982) 2, pp. 169-184

Persistent link: https://www.econbiz.de/10005473537

International Portfolio Analysis and Strategy: The Challenge of the 80s

Wind, Yoram; Douglas, Susan - In: Journal of International Business Studies 12 (1981) 2, pp. 69-82

This paper suggests an operational approach to strategic planning for international marketing using a portfolio perspective. The need for such a perspective is discussed, followed by an examination of current approaches to international business portfolio analysis and strategic planning. A new...

Persistent link: https://www.econbiz.de/10005057941

Benefit Bundle Analysis

Green, Paul E.; Wind, Yoram; Jain, Arun K. - In: Journal of Advertising Research 40 (2000) 06, pp. 32-38

Persistent link: https://www.econbiz.de/10005120165

Organizational Psychographics and Innovativeness.

Robertson, Thomas S; Wind, Yoram - In: Journal of Consumer Research 7 (1980) 1, pp. 24-31

Persistent link: https://www.econbiz.de/10005614114

Organizational buying behavior

Webster, Frederick E.; Wind, Yoram - 1972

Persistent link: https://www.econbiz.de/10000050221

Market segmentation

Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972

Persistent link: https://www.econbiz.de/10000050370

Behavioral models for market analysis : foundations for marketing action

Nicosia, Francesco M. (contributor); Wind, Yoram (contributor) - 1977

Persistent link: https://www.econbiz.de/10000053321

Multiattribute decisions in marketing : a measurement approach

Green, Paul E.; Wind, Yoram - 1973

Persistent link: https://www.econbiz.de/10000055706

Product policy : concepts, methods, and strategy

Wind, Yoram; Wind, Yoram J. - 1982

Persistent link: https://www.econbiz.de/10000091519

Advertising measurement and decision making

Robinson, Patrick J. - 1968

Persistent link: https://www.econbiz.de/10000670797

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