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Wind, Yoram
131
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20
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15
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12
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10
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8
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121
Today's Advertising Laws: Will They Survive the Digital Revolution?
Sharp, Byron
;
Wind, Yoram
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 120-126
Persistent link: https://www.econbiz.de/10008273053
Saved in:
122
MARKETING - A Plan to Invent the Marketing We Need Today - The discipline of marketing hasn't kept up with the rapid changes facing 21st-century businesses. New scholarship doesn't...
Wind, Yoram
- In:
MIT sloan management review
49
(
2008
)
4
,
pp. 21-28
Persistent link: https://www.econbiz.de/10008080008
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123
Marketing by Experiment - Adaptive experimentation ensures that research is fast and flexible.
Wind, Yoram
- In:
Marketing research : a magazine of management and …
19
(
2007
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10007842137
Saved in:
124
Putting the Organization on Wheels: Workplace Design at SEI
West Jr, Alfred P.
;
Wind, Yoram
- In:
California management review : CMR
49
(
2007
)
2
,
pp. 138
Persistent link: https://www.econbiz.de/10007614901
Saved in:
125
ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers he...
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Interfaces : the INFORMS journal on the practice of …
31
(
2001
)
3
,
pp. S56
Persistent link: https://www.econbiz.de/10006274163
Saved in:
126
E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
5
,
pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
Saved in:
127
The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals...
Green, Paul E.
;
Wind, Yoram
;
Jain, Arun K.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 32-38
Persistent link: https://www.econbiz.de/10006514306
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128
How marketing can save democracy
Wind, Yoram
;
Reibstein, David J.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 29-51)
.
2020
Persistent link: https://www.econbiz.de/10012320436
Saved in:
129
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
130
Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
Wind, Yoram
(
contributor
)
-
2005
-
1. softcover print.
Persistent link: https://www.econbiz.de/10004854715
Saved in:
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