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33
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22
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17
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15
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10
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7
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American journal of agricultural economics
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Business review
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Journal of accounting research
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Houghton Mifflin Adviser in Marketing
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Issues in American economic history : selected readings
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Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
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ECONIS (ZBW)
582
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111
Can industrial product publicity be measured?
Domin, William M.
;
Freymuller, Jack
- In:
Journal of marketing
29
(
1965
)
3
,
pp. 54-57
Persistent link: https://www.econbiz.de/10002132513
Saved in:
112
Advertising experiments by retailers
Fenwick, Ian
- In:
Journal of advertising research
18
(
1978
)
4
,
pp. 35-40
Persistent link: https://www.econbiz.de/10002159120
Saved in:
113
Advertising : a problem in industrial dynamics
Forrester, Jay W.
- In:
Managerial applications of system dynamics
,
(pp. 191-204)
.
1978
Persistent link: https://www.econbiz.de/10002160008
Saved in:
114
How many dollars for advertising
Frey, Albert Wesley
-
1955
Persistent link: https://www.econbiz.de/10002162171
Saved in:
115
Concluding comments on the Schwerin analyses of advertising effectiveness
Fothergill, J. E.
;
Ehrenberg, A. S. C.
- In:
Journal of marketing research : JMR
2
(
1965
)
4
,
pp. 413-414
Persistent link: https://www.econbiz.de/10002166626
Saved in:
116
On the Schwerin analyses of advertising effectiveness
Fothergill, J. E.
;
Ehrenberg, A. S. C.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 298-306
Persistent link: https://www.econbiz.de/10002166628
Saved in:
117
Advertising and oligopolistic equilibrium
Friedman, James W.
- In:
The Bell journal of economics
14
(
1983
)
2
,
pp. 464-473
Persistent link: https://www.econbiz.de/10002167024
Saved in:
118
A variable budgeting system for consumer advertising
Friedman, Lawrence
- In:
Sloan management review
12
(
1971
)
2
,
pp. 77-87
Persistent link: https://www.econbiz.de/10002168237
Saved in:
119
Customer services and promotions in supermarkets
Downie, Walter David
-
1967
Persistent link: https://www.econbiz.de/10002082516
Saved in:
120
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
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