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33
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22
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17
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15
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Issues in American economic history : selected readings
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71
Brand loyalty and barriers to entry
Schmalensee, Richard
- In:
Southern economic journal
40
(
1974
)
4
,
pp. 579-588
Persistent link: https://www.econbiz.de/10002785074
Saved in:
72
The impact of scale and media mix on advertising agency costs
Schmalensee, Richard
- In:
The journal of business : B
56
(
1983
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
Saved in:
73
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
74
Information, persuasion and advertising policies
Muller, Eitan
-
1977
Persistent link: https://www.econbiz.de/10000055068
Saved in:
75
The measurement of cumulative advertising effects
Palda, Kristian S.
-
1964
Persistent link: https://www.econbiz.de/10000055703
Saved in:
76
Advertising management
Boyd, Harper W.
(
ed.
);
Newman, Joseph W.
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10000056133
Saved in:
77
The management of advertising
Simon, Julian Lincoln
-
1971
Persistent link: https://www.econbiz.de/10000572096
Saved in:
78
A comparison of models of marketing investment in the firm
Elliott, J. W.
- In:
The quarterly review of economics and business : …
11
(
1971
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10002112026
Saved in:
79
Advertising and concentration : more on tests of the Kaldor hypothesis
Ekelund jr., Robert B.
;
Gramm, William P.
- In:
The antitrust bulletin : the journal of American and …
16
(
1971
)
1
,
pp. 105-109
Persistent link: https://www.econbiz.de/10002116458
Saved in:
80
Advertising and concentration : some new evidence
Ekelund jr., Robert B.
;
Gramm, William P.
- In:
The antitrust bulletin : the journal of American and …
15
(
1970
),
pp. 243-249
Persistent link: https://www.econbiz.de/10002116461
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