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Marketing management : knowled...
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Marketing
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Marketingmanagement
27
Theorie
21
Theory
21
Marketing management
20
Management
15
USA
13
Marktforschung
11
United States
11
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9
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8
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English
67
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Peter, Jerome Paul
51
Donnelly, James H.
33
Donnelly, James Howard
21
Ivancevich, John M.
18
Olson, Jerry C.
14
Gibson, James L.
12
Certo, Samuel C.
5
Konopaske, Robert
3
Stewart, Kim A.
3
Churchill, Gilbert A.
2
Grunert, Klaus G.
2
Olson, Jerry Corrie
2
Sawyer, Alan G.
2
Skinner, Steven J.
2
Beltramini, Richard F.
1
Berry, Leonard L.
1
Friedman, David H.
1
George, William R.
1
Hise, Richard T.
1
Laird Landon, E.
1
Lyon, Herbert Lockhart
1
Peter, Paul J.
1
Ryans, John K.
1
Ryans, John Kelley
1
Tarpey, Lawrence X.
1
Thompson, Thomas William
1
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American Marketing Association
2
Special Educators' Conference <1, 1981, Orlando, Fla.>
2
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1
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McGraw-Hill/Irwin series in marketing
3
International Journal of Bank Marketing
2
McGraw-Hill series in management
2
Quantitative marketing techniques and analyses
2
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2
Academy of Management journal : AMJ
1
Business review
1
Fundamentals of marketing research ; Vol. 4
1
Irwin series in quantitative analysis for business
1
McGraw-Hill higher education
1
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ECONIS (ZBW)
44
USB Cologne (EcoSocSci)
36
Other ZBW resources
2
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A preface to marketing management
Peter, Jerome Paul
-
1991
-
5th ed
Persistent link: https://www.econbiz.de/10013481730
Saved in:
2
Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
3
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
4
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
5
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2008
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
Saved in:
6
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010339514
Saved in:
7
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
8
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
9
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
Saved in:
10
Marketing management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003349984
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