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101
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92
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86
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84
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83
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81
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79
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78
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78
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76
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74
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74
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74
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73
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71
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68
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67
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67
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64
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62
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60
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58
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Showing
1
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Sort
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date (oldest first)
1
How patrons value casino promotional offers : a conjoint study
Legg, Mark
;
Hancer, Murat
- In:
Tourism economics : the business and finance of tourism …
26
(
2020
)
4
,
pp. 640-657
Persistent link: https://www.econbiz.de/10012216472
Saved in:
2
Erhebung und Analyse von Konsumentenpräferenzen für Gestaltungselemente von Gewinnspielen im
Internet
Teichmann, Maik-Henrik
-
2005
Persistent link: https://www.econbiz.de/10003226142
Saved in:
3
Prioritised risk relievers in purchasing licensed sport merchandise online : influence of product price as purchase involvement
Won, Doyeon
;
Lee, Cindy
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 220-237
Persistent link: https://www.econbiz.de/10009312121
Saved in:
4
Marketing to the next generation of casino patrons
Legg, Mark
;
Webb, Timothy
;
Ampountolas, Apostolos
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10013163711
Saved in:
5
Voorkeuren en keuzegedrag van de Nederlandse loterijconsument : een vignettenanalyse
Jong, Gerben de
;
Behrens, Christiaan
;
Tieben, Bert
-
2019
Persistent link: https://www.econbiz.de/10012137621
Saved in:
6
Consumer value-maximizing sweepstakes and contests
Kalra, Ajay
;
Shi, Mengze
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 287-300
Persistent link: https://www.econbiz.de/10003965472
Saved in:
7
More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
;
Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
Saved in:
8
Sports bettors' responses to sports-embedded
gambling
promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
9
Rational and irrational influences on lucky draw participation
Prendergast, Gerard P.
;
Thompson, Edmund R.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 85-100
Persistent link: https://www.econbiz.de/10009722520
Saved in:
10
Innovative sports-embedded
gambling
promotion : a study of spectators' enjoyment and
gambling
intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
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