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Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja - 1994
Persistent link: https://www.econbiz.de/10000885351
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Advertising, consumer behavior, and market imperfections : a review
Comanor, William S. - 1977
Persistent link: https://www.econbiz.de/10000626964
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Multimedia in der Marktforschung
Zou, Bo - 1999
Persistent link: https://www.econbiz.de/10000679770
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Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H. - 1995
Persistent link: https://www.econbiz.de/10000543182
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Structural changes in a complex system : a chaos-analytic study of a nonlinear advertising policy
Luhta, Irma - 1997
Persistent link: https://www.econbiz.de/10000632941
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Multivariate Werbewirkungskontrolle : Konzepte zur Auswertung von Werbetests
Schwaiger, Manfred - 1997
Persistent link: https://www.econbiz.de/10000634725
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Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik - 1998
Persistent link: https://www.econbiz.de/10000672606
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Expertensystem zur formalen Werbebildgestaltung : Beratung zu Techniken und Werbewirkungspotentialen
Behle, Ivonne - 1998
Persistent link: https://www.econbiz.de/10000673262
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Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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Consumer information strategies : new advertising and media research
M°artenson, Rita - 1987
Persistent link: https://www.econbiz.de/10000717776