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New insights into "technologies of touch" : information processing in product evaluation and purchase intention
Racat, Margot; Capelli, Sonia; Lichy, Jessica - In: Technological forecasting & social change : an … 170 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012805366
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How naive theories drive opposing inferences from the same information
Deval, Hélène; Powell Mantel, Susan; Kardes, Frank R.; … - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1185-1201
Persistent link: https://www.econbiz.de/10009740321
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Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke - In: Journal of retailing 87 (2011) 4, pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
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Reading of online reviews across different product types by Generation Y consumers
Jensen, Jan Møller; Pizzamiglio, Laura - In: International journal of internet marketing and … 10 (2016) 4, pp. 302-321
Persistent link: https://www.econbiz.de/10011688489
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Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na; Berry, Christopher - In: Journal of business research : JBR 100 (2019), pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
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How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.; Kocher, Bruno; Gould, Stephen J. - In: Psychology & marketing 35 (2018) 10, pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
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Using affixed labels in persuasion : perceived product newness as a mediator
Ku, Hsuan-Hsuan; Hsu, Yun-Hsuan - In: European journal of marketing 57 (2023) 8, pp. 2142-2172
Persistent link: https://www.econbiz.de/10014342208
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The effect of pictures in online consumer reviews on product evaluation : a study based on positive reviews of attractiveness-relevant products
Wu, Ruijuan; Hu, Yixiao; Li, Peiyu - In: Journal of contemporary marketing science 5 (2022) 2, pp. 158-175
Persistent link: https://www.econbiz.de/10013440259
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Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions
Hewett, Kelly; Allman, Helena F. - In: Handbook on cross-cultural marketing, (pp. 115-132). 2020
Persistent link: https://www.econbiz.de/10013459484
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Nutri-Score Vs. Nutrition Claim : the effects of incongruent front-of-pack nutritional information on consumer perceptions of product healthiness, brand attitude, and purchase inte...
Janssen, Loes; Bogaert, Eline A. M. - In: Journal of food products marketing : innovations in … 29 (2023) 2/3, pp. 69-81
Persistent link: https://www.econbiz.de/10014289609