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Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
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How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
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Improving customer website involvement through experiential marketing
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: The service industries journal 34 (2014) 11/12, pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
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Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi; Laroche, Michel; Pons, Frank - In: Marketing and multicultural diversity, (pp. 11-30). 2006
Persistent link: https://www.econbiz.de/10003291134
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Co-branding internationally : Everyone wins?
Ueltschy, Linda C.; Laroche, Michel - In: The journal of applied business research 20 (2004) 3, pp. 91-102
Persistent link: https://www.econbiz.de/10002238109
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Exploring age-related differences in information aquisition for a gift purchase
Laroche, Michel; Cleveland, Mark; Browne, Elizabeth - In: Journal of economic psychology : research in economic … 25 (2004) 1, pp. 61-95
Persistent link: https://www.econbiz.de/10001867495
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Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J. - In: Journal of economic psychology : research in economic … 6 (1985) 3, pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
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Consumer product label information processing : an experiment involving time pressure and distraction
Héroux, Lise - In: Journal of economic psychology : research in economic … 9 (1988) 2, pp. 195-214
Persistent link: https://www.econbiz.de/10001062239
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Special section: Shanghai special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 473-590
Persistent link: https://www.econbiz.de/10010496131
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The impact of materialism and anti-consumption lifestyles on personal debt and account balances
Nepomuceno, Marcelo Vinhal; Laroche, Michel - In: Journal of business research : JBR 68 (2015) 3, pp. 654-664
Persistent link: https://www.econbiz.de/10010496158