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Competing voices : marketing and counter-marketing alcohol on Twitter

Burton, Suzan; Dadich, Ann; Soboleva, Alena - In: Journal of nonprofit & public sector marketing 25 (2013) 2, pp. 186-209

Persistent link: https://www.econbiz.de/10009762020

The communication effects of audience situation and message framing on smoking cessation

Yang, Dong-jenn - In: International journal of management, economics and … 2 (2013) 4, pp. 252-264

This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was...

Persistent link: https://www.econbiz.de/10010224763

Designing social interventions to improve newcomer adjustment : insights from the Indian sex worker community

Umashankar, Nita; Srinivasan, Raji - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 271-285

Persistent link: https://www.econbiz.de/10010228552

Framing social marketing as a system of intraction : a neo-institutional approach to alcohol ebstinence

Cherrier, Hélène; Gurrieri, Lauren - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 607-633

Persistent link: https://www.econbiz.de/10010375851

The role of desire in understanding intentions to drink responsibly : an application of the Model of Goal-Directed Behaviour

Fry, Marie-Lousie; Dreenan, Judy; Previte, Josephine; … - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 551-570

Persistent link: https://www.econbiz.de/10010376927

An evolutionary psychology perspective on physical exercise motives : implications for social marketing

Michaelidou, Nina; Moraes, Caroline - In: Journal of nonprofit & public sector marketing 26 (2014) 2, pp. 162-183

Persistent link: https://www.econbiz.de/10010382652

Doing more harm than good : negative health effects of intimate-partner violence campaigns

West, Jean Jaymes - In: Health marketing quarterly 30 (2013) 3, pp. 195-205

Persistent link: https://www.econbiz.de/10010196481

Alternative approaches to decreasing maternal anemia : identifying the need for social marketing strategies to promote iron-folic acid supplementation in the Peruvian highlands

Shaw, Alina; Golding, Lenette; Girard, Aimee Webb - In: International journal of nonprofit & voluntary sector … 17 (2012) 4, pp. 325-333

Persistent link: https://www.econbiz.de/10010201102

The prevalence of Philippine prescribing, dispensing, and use behavior in relation to generic drugs and their risk factors

Wong, John Q.; Baclay, J. Richelcyn M.; Duque, Richelle G. - 2014 - Final report

This study was designed to address the issue of compliance of physicians and drug stores to the provisions of Generics Act of 1988. Furthermore it aims to explore the awareness of consumers on generic medicines to explain current trends and practices in drug prescribing, dispensing and use. The...

Persistent link: https://www.econbiz.de/10010260045

Identifying the key sociocultural influences on drinking behavior in high and moderate binge-drinking countries and the public policy implications

Hogan, Stephen P.; Perks, Keith J.; Russell-Bennett, Rebekah - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 1, pp. 93-107

Persistent link: https://www.econbiz.de/10010373761