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Predicting market success : new ways to measure customer loyalty and engage customers with your brand
Passikoff, Robert - 2006
Persistent link: https://www.econbiz.de/10004871949
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BRANDING - Are you really a 'brand'? What kind of brand is yours? If you don't know where it stands on the brand continuum, chances are you'll adopt the wrong strategies.
Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 4, pp. 43-45
Persistent link: https://www.econbiz.de/10006747202
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BRAND STRATEGY - Logo Land: Theme park or factory? Do you know what your logo really adds to your brand? Will a new logo be worth the price? Yes, you can measure it!
Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 5, pp. 16-17
Persistent link: https://www.econbiz.de/10006752251
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RETAIL MARKETING - Move from sales pitch to conversation with consumers - A recession makes it more important for retailers to engage fully with shoppers.
Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … (2009), pp. 42-44
Persistent link: https://www.econbiz.de/10008261597
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Don't be like Starbucks and lose sight of customers' brand ideals - In difficult times, the 'Rule of Six', is a measure of whether your brand will get customers' benefit of the dou...
Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 26-28
Persistent link: https://www.econbiz.de/10008147727
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US AUTO SECTOR Building loyalty for an auto brand is a complex balance of rational and emotional factors.
Passikoff, Robert - In: ADMAP : for decisionmakers in advertising, marketing, … (2010), pp. 30-32
Persistent link: https://www.econbiz.de/10008454747
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CUSTOMER LOYALTY Optimise return on customer loyalty Effective customer loyalty predictors need to consider how the brand measures up to the consumer's category ideal.
Passikoff, Robert; Shea, Amy - In: ADMAP : for decisionmakers in advertising, marketing, … (2011), pp. 14-16
Persistent link: https://www.econbiz.de/10008813729
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PRACTICAL APPLICATIONS - Break the old habits - Experimentation is key to good BE practice, as evidenced by both public service and brand campaigns.
Passikoff, Robert; Shea, Amy - In: ADMAP : for decisionmakers in advertising, marketing, … (2010), pp. 32-34
Persistent link: https://www.econbiz.de/10008393682
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TRENDS - 10 consumer spending trends - How brands will need to appeal to shoppers over the next 18 months.
Passikoff, Robert; Shea, Amy - In: ADMAP : for decisionmakers in advertising, marketing, … (2010), pp. 14-16
Persistent link: https://www.econbiz.de/10008415182
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Focus: Consumer engagement - C-MEEs: Cross-media engagement evaluations - Media ecology influences brand engagement. But how much does each medium contribute? Here is a method for...
Passikoff, Robert; Keys, Brand; Schultz, Don E. - In: ADMAP : for decisionmakers in advertising, marketing, … (2007), pp. 31-34
Persistent link: https://www.econbiz.de/10007873642